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Barriers to advancing the science and practice of marketing
Baron, Andrew Scott; Zaltman, Gerald; Olson, Jerry C. - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
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The effect of private customer-manager social engagement upon online booking behavior
Han, Saram; Anderson, Christopher K. - In: The Cornell hospitality quarterly 63 (2022) 2, pp. 141-151
Persistent link: https://www.econbiz.de/10013256785
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Neuromarketing : inside the mind of the consumer
Hsu, Ming - In: California management review 59 (2017) 4, pp. 5-22
Persistent link: https://www.econbiz.de/10011743507
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Modeling the design of marketing research of the brands' social responsibility
Vasylyshyna, Liubov; Yahelska, Kateryna - In: Technology audit and production reserves 3 (2024) 4/77, pp. 21-24
Persistent link: https://www.econbiz.de/10015076525
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Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.; Caldwell, Marylouise; Devinney, … - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
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Sonderangebotspolitik im Lebensmittel-Einzelhandel : eine empirische Analyse der Wirkungseffekte von Sonderangeboten auf der Grundlage von Scanner-Daten
Schmalen, Helmut; Pechtl, Hans; Schweitzer, Walter - 1996
Persistent link: https://www.econbiz.de/10000554262
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Marketing in Sachsen : kritische Problemfeldanalyse und -perspektive einer Marketingimplementierung in sächsischen Unternehmen und Nonprofit-Organisationen
Zerres, Michael P. (contributor); Zerres, Thomas (ed.) - 1995
Persistent link: https://www.econbiz.de/10000544721
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Motivation research and marketing management
Newman, Joseph William - 1957
Persistent link: https://www.econbiz.de/10000674516