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Effect of cause-related marketing on corporate image and purchase intention : evidence from India
Rathod, Khuman L.; Gadhavi, Dharmesh D.; Shukla, Yupal S. - In: International journal of business and emerging markets … 6 (2014) 3, pp. 230-246
Persistent link: https://www.econbiz.de/10010460802
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Just small talk? : the impact of interpersonal interaction in virtual web communities on new-product adoption
Botzenhardt, Achim Harald; Heinrich, Daniel; Campbell, … - In: International journal of internet marketing and … 8 (2013) 2, pp. 86-101
Persistent link: https://www.econbiz.de/10010394720
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Love is in the air : consumers' perception of products from firms signaling their family nature
Rauschendorfer, Natalie; Prügl, Reinhard; Lude, … - In: Psychology & marketing 39 (2022) 1, pp. 239-249
Persistent link: https://www.econbiz.de/10012796091
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Echoing the golden legends : storytelling archetypes and their impact on brand perceived value
Ganassali, Stéphane; Matysiewicz, Justyna - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 5/6, pp. 437-463
Persistent link: https://www.econbiz.de/10012515279
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Parent-protecting advertising in product line extensions : role of communication strategy, message type and extension type
Liu, Yi-Fen; Wu, Chi-Cheng - In: Journal of marketing communications 24 (2018) 2, pp. 169-189
Persistent link: https://www.econbiz.de/10011852937
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Hear what I appreciate : activation of consumption motives for healthier food choices across different value segments
Sihvonen, Jenniina; Luomala, Harri T. - In: The international review of retail, distribution and … 27 (2017) 5, pp. 502-514
Persistent link: https://www.econbiz.de/10011853924
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In crowdfunding we trust? : investigating crowdfunding success as a signal for enhancing trust in sustainable product features
Wehnert, Peter; Baccarella, Christian V.; Beckmann, Markus - In: Technological forecasting & social change : an … 141 (2019), pp. 128-137
Persistent link: https://www.econbiz.de/10012132995
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Curiosity-inducing advertising : how positive emotions and expectations drive the effect of curiosity on consumer evaluations of products
Daume, Jana; Hüttl-Maack, Verena - In: International journal of advertising : the review of … 39 (2020) 2, pp. 307-328
Persistent link: https://www.econbiz.de/10012200483
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I use it but will tell you that I don't : consumers' country-of-origin cue usage denial
Herz, Marc; Diamantopoulos, Adamantios - In: Journal of international marketing 25 (2017) 2, pp. 52-71
Persistent link: https://www.econbiz.de/10011709607
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Exploring advertising as an antecedent to brand experience dimensions : an experimental study
Bapat, Dhananjay - In: Journal of financial services marketing : JFSM 23 (2018) 3/4, pp. 210-217
Persistent link: https://www.econbiz.de/10011975284