Narrow search
Showing 1 - 10 of 91
Cover Image
Keeping it real in experimental research : understanding when, where, and how to enhance realism and measure consumer behavior
Morales, Andrea C.; Amir, On; Lee, Leonard - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 465-476
Persistent link: https://www.econbiz.de/10011738996
Cover Image
Ethically deployed defaults : transparency and consumer protection through disclosure and preference articulation
Steffel, Mary; Williams, Elanor F.; Pogacar, Ruth - In: Journal of marketing research : JMR 53 (2016) 5, pp. 865-880
Persistent link: https://www.econbiz.de/10011600594
Cover Image
"The struggle isn't real" : how need for cognitive closure moderates inferences from disfluency
Wu, Ruomeng; Shah, Esta D.; Kardes, Frank R. - In: Journal of business research : JBR 109 (2020), pp. 585-594
Persistent link: https://www.econbiz.de/10012238132
Cover Image
Affective debiasing : focusing on emotion during consumption attenuates attribute framing effects
Poor, Morgan; Isaac, Mathew S. - In: Journal of behavioral decision making 36 (2023) 5, pp. 1-15
Persistent link: https://www.econbiz.de/10014442751
Cover Image
Marketers project their personal preferences onto consumers : overcoming the threat of egocentric decision making
Herzog, Walter; Hattula, Johannes D.; Dahl, Darren W. - In: Journal of marketing research 58 (2021) 3, pp. 456-475
Persistent link: https://www.econbiz.de/10012521444
Cover Image
From waste to taste : how "ugly" labels can increase purchase of unattractive produce
Mookerjee, Siddhanth; Cornil, Yann; Hoegg, JoAndrea - In: Journal of marketing 85 (2021) 3, pp. 62-77
Persistent link: https://www.econbiz.de/10012522219
Cover Image
Changing gambling behavior through experiential learning
Abel, Martin; Cole, Shawn; Zia, Bilal - In: The World Bank economic review : WBER 35 (2021) 3, pp. 745-763
Persistent link: https://www.econbiz.de/10012621540
Cover Image
Towards an integrated debiasing framework for consumer financial decisions : a reflection on debiasing research
Jugnandan, Shreeya; Willows, Gizelle D. - In: International journal of consumer studies 47 (2023) 4, pp. 1544-1560
Persistent link: https://www.econbiz.de/10014326054
Cover Image
The Off by 100% bias : the effects of percentage changes greater than 100% on magnitude judgments and consumer choice
Fisher, Matthew; Mormann, Milica - In: Journal of consumer research : JCR ; an … 49 (2022) 4, pp. 561-573
Persistent link: https://www.econbiz.de/10013542034
Cover Image
Productivity metrics and consumers' misunderstanding of time savings
Langhe, Bart de; Puntoni, Stefano - In: Journal of marketing research : JMR 53 (2016) 3, pp. 396-406
Persistent link: https://www.econbiz.de/10011503075