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~subject:"Consumer behaviour"
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Consumer behaviour
Motivation
9,332
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2,334
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motivation
1,529
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1,129
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Falk, Armin
7
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6
Gilal, Faheem Gul
6
Gilal, Naeem Gul
6
Wood, Daniel H.
6
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5
Helm, Roland
5
Karlan, Dean
5
Koch, Alexander K.
5
Nafziger, Julia
5
Paul, Justin
5
Choi, Jungsil
4
Friedrichsen, Jana
4
Lades, Leonhard K.
4
Lynn, Michael
4
Okumus, Fevzi
4
Sharif, Marissa A.
4
White, Katherine
4
Woolley, Kaitlin
4
Balaji, M. S.
3
Banerjee, Ritwik
3
Dhar, Ravi
3
Filieri, Raffaele
3
Gil Saura, Irene
3
Greenwell, T. Christopher
3
Hsee, Christopher K.
3
James, Jeffrey D.
3
Kim, Min-Seong
3
Kim, Yu Kyoum
3
Moliner-Velázquez, Beatriz
3
Paramita, Widya
3
Park, Hyun Young
3
Prayag, Girish
3
Robson, Karen
3
Shen, Luxi
3
Thomas, Veronica L.
3
Trail, Galen T.
3
Zhang, Jian
3
Zhang, Ying
3
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International Conference on Ernest Dichter and Motivation Research <1, 2005, Wien>
1
Josef Eul Verlag GmbH
1
NMP-Verlag
1
National Bureau of Economic Research
1
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
1
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1
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1
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Journal of business research : JBR
38
Journal of retailing and consumer services
33
Journal of travel and tourism marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
19
International journal of hospitality management
18
International journal of sport management and marketing : IJSMM
17
Psychology & marketing
16
Tourism management : research, policies, practice
14
Sport marketing quarterly : preferred journal of the Sport Marketing Association
11
International journal of consumer studies
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Tourism analysis : an interdisciplinary tourism & hospitality journal
10
Asia Pacific journal of marketing and logistics
9
European journal of marketing : EJM
9
International journal of contemporary hospitality management
9
International journal of sports marketing & sponsorship
8
Journal of economic psychology : research in economic psychology and behavioral economics
8
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
8
Tourism management perspectives : TMP
8
Journal of consumer research : JCR ; an interdisciplinary journal
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Marketing letters : a journal of research in marketing
7
Sport management review
7
The journal of consumer marketing
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of behavioral and experimental economics
6
Journal of business ethics : JOBE
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of international consumer marketing
6
Journal of nonprofit & public sector marketing
6
Journal of retailing
6
Service business
6
Cogent business & management
5
European Sport management quarterly : ESMQ
5
International journal of electronic commerce : IJEC
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer marketing
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ECONIS (ZBW)
974
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1
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
2
Brand
recognition
and quality inferences
Simonyan, Yvetta
;
Goldstein, Daniel
-
2013
-
Version: September 4, 2013
recognition
. To investigate this question, the authors study consumers' inferences about brand quality for products in three …
Persistent link: https://www.econbiz.de/10012011691
Saved in:
3
Power of profile name in online sharing
Liu, Xianwei
;
Liu, Jianwei
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
81
(
2019
),
pp. 30-33
Persistent link: https://www.econbiz.de/10012128312
Saved in:
4
Gender justice and the market : a transformative consumer research perspective
Hein, Wendy
;
Steinfield, Laurel
;
Ourahmoune, Nacima
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
2
,
pp. 223-236
Persistent link: https://www.econbiz.de/10011618676
Saved in:
5
Logo design in marketing communications : brand logo complexity moderates exposure effects on brand recoginition and brand attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
6
Brand attitudes and search engine queries
Dotson, Jeffrey P.
;
Fan, Ruixue Rachel
;
Feit, Elea McDonnell
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 105-116
Persistent link: https://www.econbiz.de/10011658366
Saved in:
7
Product placement in video games : the effect of brand familiarity and repetition on consumers' memory
Martí-Parreño, José
;
Bermejo-Berros, Jesús
; …
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 55-63
Persistent link: https://www.econbiz.de/10011695188
Saved in:
8
Organizational sensemaking of non-ethical consumer behavior : case study of a French mutual insurance company
Cova, Bernard
;
Gaglio, Gérald
;
Weber, Juliette
; …
- In:
Journal of business ethics : JOBE
148
(
2018
)
4
,
pp. 783-799
Persistent link: https://www.econbiz.de/10011844310
Saved in:
9
Does childhood exposure to a brand improve brand name
recognition
? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
10
Why familiar brands are sometimes harder to remember
Stocchi, Lara
;
Wright, Malcolm
;
Driesener, Carl
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 621-638
Persistent link: https://www.econbiz.de/10011574494
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