Showing 1 - 10 of 844
Persistent link: https://www.econbiz.de/10003908608
Persistent link: https://www.econbiz.de/10003724525
Persistent link: https://www.econbiz.de/10003724531
Persistent link: https://www.econbiz.de/10009541919
Persistent link: https://www.econbiz.de/10012257662
Purpose – The purpose of this paper is to investigate the association between three personality traits (individualism, materialism and the “need for cognition”) and two characteristics of shoppers who buy private‐label brands (their predisposition to do so, and the importance they attach...
Persistent link: https://www.econbiz.de/10014692707
Persistent link: https://www.econbiz.de/10011784993
Persistent link: https://www.econbiz.de/10011418906
Persistent link: https://www.econbiz.de/10013178088
Persistent link: https://www.econbiz.de/10010227032