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The effect of traditionally marginalized groups in advertising on consumer response
Ruggs, Enrica N.; Stuart, Jennifer Ames; Yang, Linyun W. - In: Marketing letters : a journal of research in marketing 29 (2018) 3, pp. 319-335
Persistent link: https://www.econbiz.de/10011930027
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The significance of enterprise anthropology in Asia
Jordan, Ann - In: Global economic review 47 (2018) 1, pp. 20-27
Persistent link: https://www.econbiz.de/10011889461
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The symbolic meaning of artifacts for the workplace identity of women in academia
Kemp, Linzi J.; Angell, Linda; McLoughlin, Linda - In: Gender in management : an international journal 30 (2015) 5, pp. 379-396
Persistent link: https://www.econbiz.de/10011401220
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Setting the conditions for going global : Dubai's transformations and the Emirati woman
Cherrier, Hélène; Belk, Russell W. - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 317-335
Persistent link: https://www.econbiz.de/10010512565
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Drivers of local relative to global brand purchases : a contingency approach
Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 23 (2015) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10010520821
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Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert
Johns, Raechel; English, Rebecca - In: Journal of business research : JBR 69 (2016) 1, pp. 65-72
Persistent link: https://www.econbiz.de/10011417099
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Mastering survivorship : how brands facilitate the transformation to heroic survivor
Hollenbeck, Candice R.; Patrick, Vanessa M. - In: Journal of business research : JBR 69 (2016) 1, pp. 73-82
Persistent link: https://www.econbiz.de/10011417102
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Transforming beyond self : fluidity of parent identity in family decision-making
Parkinson, Joy; Gallegos, Danielle; Russell-Bennett, Rebekah - In: Journal of business research : JBR 69 (2016) 1, pp. 110-119
Persistent link: https://www.econbiz.de/10011417116
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The luxury of igniting change by giving : transforming yourself while transforming others' lives
Llamas, Rosa; Thomsen, Thyra Uth - In: Journal of business research : JBR 69 (2016) 1, pp. 166-176
Persistent link: https://www.econbiz.de/10011417156
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Subcultural escapades via music consumption : identity transformations and extraordinary experiences in Dionysian music subculturesO
Ulusoy, Emre - In: Journal of business research : JBR 69 (2016) 1, pp. 244-254
Persistent link: https://www.econbiz.de/10011417717