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Marketplace sentiments
Gopaldas, Ahir - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 995-1014
Persistent link: https://www.econbiz.de/10010473325
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Beyond gender : intersectionality, culture, and consumer behavior
Gopaldas, Ahir; Fischer, Eileen - In: Gender, culture, and consumer behavior, (pp. 393-410). 2012
Persistent link: https://www.econbiz.de/10009544233
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Customer experience journeys : loyalty loops versus involvement spirals
Siebert, Anton; Gopaldas, Ahir; Lindridge, Andrew; … - In: Journal of marketing 84 (2020) 4, pp. 45-66
Persistent link: https://www.econbiz.de/10012231616
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Designing servicescapes for transformative service conversations : lessons from mental health services
Gopaldas, Ahir; Siebert, Anton; Ertimur, Burçak - In: Journal of consumer marketing 39 (2022) 6, pp. 649-659
Persistent link: https://www.econbiz.de/10013399788