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Consumer behaviour
India
9
Indien
8
Konsumentenverhalten
8
Brand management
5
Customer satisfaction
5
Markenführung
5
Beziehungsmarketing
4
Brand image
4
Kundenzufriedenheit
4
Markenimage
4
Relationship marketing
4
Service quality
4
Brand extension
3
Dienstleistungsqualität
3
International marketing
3
Internationales Marketing
3
Markentransfer
3
Attitude
2
Bank
2
Banking sector
2
Brand
2
Brand trust
2
Confidence
2
Customer loyalty
2
Data protection
2
Datenschutz
2
E-commerce
2
Electronic Commerce
2
Markenartikel
2
Market orientation
2
Marketing management
2
Marketingmanagement
2
Online retailing
2
Online-Handel
2
Perceived brand environment-friendliness
2
Perceived brand value
2
Purchase intention
2
Quality management
2
Qualitätsmanagement
2
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Punyatoya, Plavini
8
Agrawal, Arjun
1
Koilakuntla, Maddulety
1
Mishra, Sushanta Kumar
1
Pattanayak, Durgesh
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Sadh, Ashish
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Satpathy, Anurag
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International journal of business and emerging markets : IJBEM
1
International journal of business excellence
1
International journal of business information systems : IJBIS
1
International journal of business innovation and research
1
International journal of quality & reliability management
1
Journal of international consumer marketing
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Marketing intelligence & planning
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The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention : an integrated model
Punyatoya, Plavini
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 258-275
Persistent link: https://www.econbiz.de/10011298767
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2
Effect of perceived brand foreignness on branding strategy evaluation for high and low involvement products
Punyatoya, Plavini
- In:
International journal of business and emerging markets …
5
(
2013
)
1
,
pp. 28-45
Persistent link: https://www.econbiz.de/10009704243
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3
Consumer evaluation of brand extension for global and local brands : the moderating role of product similarity
Punyatoya, Plavini
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 198-215
Persistent link: https://www.econbiz.de/10009761420
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4
Factors affecting trust towards online retailers in India : an empirical study
Punyatoya, Plavini
- In:
International journal of business innovation and research
17
(
2018
)
3
,
pp. 342-360
Persistent link: https://www.econbiz.de/10011966978
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5
Role of brand globalness in consumer evaluation of new product branding strategy
Punyatoya, Plavini
;
Sadh, Ashish
;
Mishra, Sushanta Kumar
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10010252610
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6
Evaluation of branding strategies for global versus local brand : the role of concept consistency
Punyatoya, Plavini
- In:
International journal of business excellence
7
(
2014
)
1
,
pp. 112-128
Persistent link: https://www.econbiz.de/10011482059
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7
Investigating the influence of TQM, service quality and market orientation on customer satisfaction and loyalty in the Indian banking sector
Pattanayak, Durgesh
;
Koilakuntla, Maddulety
;
Punyatoya, …
- In:
International journal of quality & reliability management
34
(
2017
)
3
,
pp. 362-377
Persistent link: https://www.econbiz.de/10011694508
Saved in:
8
Factors driving consumer loyalty intention towards e-tailers : an integrated model
Punyatoya, Plavini
;
Satpathy, Anurag
;
Agrawal, Arjun
- In:
International journal of business information systems : …
27
(
2018
)
4
,
pp. 466-492
Persistent link: https://www.econbiz.de/10011856689
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