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Applying configurational theory to build a typology of ethnocentric consumers
Feurer, Sven; Konya-Baumbach, Elisa; Woodside, Arch G. - In: International marketing review 33 (2016) 3, pp. 351-375
Persistent link: https://www.econbiz.de/10011486975
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A guide to the Bayesian analysis of consumer behavior experiments with BANOVA using worked examples
Wedel, Michel; Kopyakova, Anna - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 1, pp. 3-9
Persistent link: https://www.econbiz.de/10012698462
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Open-ended emotive projection test : a nondeterministic method for understanding consumers' emotional reactions to innovative food processing technologies
Altintzoglou, Themistoklis; Heide, Morten - In: Journal of international food & agribusiness marketing 36 (2024) 2, pp. 200-219
Persistent link: https://www.econbiz.de/10014567157
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Digital consumer engagement in a social network : a literature review applying TCCM framework
Saikia, Winee; Bhattacharjee, Abhigyan - In: International journal of consumer studies 48 (2024) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10014465615
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Do globalization and income affect consumption through quality of life? : an exploration in emerging markets
Waheeduzzaman, Abu N. M. - In: Journal of euromarketing 24 (2015) 4, pp. 224-240
Persistent link: https://www.econbiz.de/10011428050
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Customer effort in value cocreation activities : improving quality of life and behavioral intentions of health care customers
Sweeney, Jillian C.; Danaher, Tracey S.; … - In: Journal of service research : JSR 18 (2015) 3, pp. 318-335
Persistent link: https://www.econbiz.de/10011336505
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Life satisfaction of Gen Y shoppers
Leelakulthanit, Orose - In: Journal of business & economics research 12 (2014) 3, pp. 299-305
Persistent link: https://www.econbiz.de/10010400189
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Inferiority feeling and conspicuous buying behaviour : analysing quality of life concerns among consumers in Mexico
Rajagopal - In: International journal of productivity and quality … 35 (2022) 2, pp. 171-192
Persistent link: https://www.econbiz.de/10013093198
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Customers' quality of life, advocacy and banks' CSR-fit : a cross-validated moderated mediation model
Ogunmokun, Oluwatobi A.; Timur, Seldjan - In: International journal of consumer studies 46 (2022) 3, pp. 907-924
Persistent link: https://www.econbiz.de/10013177043
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Applying expanded servicescape to the hotel industry
Lee, Seonjeong; Chuang, Ning-Kuang - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 4, pp. 771-796
Persistent link: https://www.econbiz.de/10013171233