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Consumer behaviour
Delphi
180
Delphi technique
64
Delphi-Methode
64
Internet marketing
53
Online-Marketing
53
Social Web
47
Social web
47
content marketing
47
Konsumentenverhalten
30
Brand management
29
Markenführung
29
Beziehungsmarketing
28
Relationship marketing
28
Content marketing
25
Content Management
20
Content Marketing
20
Content management
20
Marketing management
19
Marketingmanagement
19
Marketing
16
Social media
15
Lieferkette
13
Supply chain
13
digital marketing
12
social media
10
AHP approach
9
AHP-Verfahren
9
Brand
9
Brand image
9
Fuzzy sets
9
Fuzzy-Set-Theorie
9
Innovation
9
Markenartikel
9
Markenimage
9
Sustainable development
9
branded content
9
Advertising
8
B-to-B-Marketing
8
Branded content
8
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Noor Akma Mohd Salleh
2
Zalfa Laili Hamzah
2
Ahmed, Sohel
1
Asiati, Diah Isnaini
1
Bala, Renu
1
Barnea, Uri
1
Barnes, Stuart J.
1
Bazi, Saleh
1
Beinhauer, Rupert
1
Bellman, Steven
1
Berbegal-Mirabent, Jasmina
1
Calder, Bobby J.
1
Cañabate, Antonio
1
Chahal, Hardeep
1
Chan-Olmsted, Sylvia M.
1
Chauhan, Trishala
1
Chen, Xi
1
Chigada, Joel Mugove
1
Collinger, Tom
1
Creevey, Dean
1
Daniel, Christopher
1
Day, Jonathon
1
De Cicco, Roberta
1
Ding Hooi Ting
1
Einwiller, Sabine
1
Enslin, Carla
1
Escobar Rios, Andrea
1
Filieri, Raffaele
1
Fischer, Thomas
1
Gorton, Matthew
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Hernandez, Tony
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Hirschfelder, Benedikt
1
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1
Iacobucci, Serena
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Jeganathan, Kishokanth
1
Jones, David L.
1
Kajtazi, Kaltrina
1
Kanuri, Vamsi K.
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International journal of internet marketing and advertising : IJIMA
3
Journal of marketing communications
3
Journal of travel and tourism marketing
2
Business Guides on the Go
1
Central European business review : CEBR
1
Cogent business & management
1
Electronic commerce research
1
European management journal
1
International journal of Islamic marketing and branding
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of pharmaceutical and healthcare marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of digital banking
1
Journal of international marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing and consumer behaviour in emerging markets
1
Journal of marketing research
1
Journal of media business studies
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Content marketing strategy of branded YouTube channels
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
17
(
2020
)
3/4
,
pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
Saved in:
2
Branded content experience in social media settings : a consumer culture theory perspective
Muhammad Waqas
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 225-240
Persistent link: https://www.econbiz.de/10013170671
Saved in:
3
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
Saved in:
4
A typology of customer experience with social media branded content : a netnographic study
Waqas, Muhammad
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 184-213
Persistent link: https://www.econbiz.de/10012252819
Saved in:
5
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
6
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
7
Modelling the factors impacting customer engagement for branded content in healthcare
Chauhan, Trishala
;
Sindhu, Shilpa
;
Mor, Rahul S.
- In:
International journal of pharmaceutical and healthcare …
18
(
2024
)
1
,
pp. 102-121
Persistent link: https://www.econbiz.de/10014479721
Saved in:
8
Factors influencing popularity of branded content in Facebook fan pages
Sabate, Ferran
;
Berbegal-Mirabent, Jasmina
;
Cañabate, …
- In:
European management journal
32
(
2014
)
6
,
pp. 1001-1011
Persistent link: https://www.econbiz.de/10010432110
Saved in:
9
The effect of e-WOM and content marketing on customers' purchase intention
Kajtazi, Kaltrina
;
Zeqiri, Jusuf
- In:
International journal of Islamic marketing and branding
5
(
2020
)
2
,
pp. 114-131
Persistent link: https://www.econbiz.de/10012512771
Saved in:
10
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
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