Similar Search Results

Strategic consumer cooperation in a name-your-own-price channel

Levina, Tatsiana; Levin, Yuri; McGill, Jeff; Nediak, Mikhail - In: Production and operations management : an international … 24 (2015) 12, pp. 1883-1900

Persistent link: https://www.econbiz.de/10011428146

Do online hotel rating schemes influence booking behaviors?

Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: International journal of hospitality management 49 (2015), pp. 28-36

Persistent link: https://www.econbiz.de/10011377610

Impact of social networks on diffusion of products

Arai, Yudai; Kajiyama, Tomoko; Ouchi, Noritomo - In: Journal of technology management for growing economies 5 (2014) 1, pp. 35-50

Persistent link: https://www.econbiz.de/10010528467

Influential listeners : an experiment on persuasion biasin social networks

Corazzini, Luca; Pavesi, Filippo; Petrovich, Beatrice; … - In: European economic review : EER 56 (2012) 6, pp. 1276-1288

Persistent link: https://www.econbiz.de/10009696322

Effectiveness of social network sites for influencing consumer purchase decisions

Verma, Sanjeev - In: International journal of business excellence 6 (2013) 5, pp. 624-634

Persistent link: https://www.econbiz.de/10010231592

Social commerce : a contingency framework for assessing marketing potential

Yadav, Manjit S.; Valck, Kristine de; Hennig-Thurau, … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 311-323

Persistent link: https://www.econbiz.de/10010242268

Consumer power : evolution in the digital age

Labrecque, Lauren I.; Esche, Jonas vor dem; Mathwick, Charla - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 257-269

Persistent link: https://www.econbiz.de/10010242284

Tracing social influence in responses to strategy change in an online community

Castle, Nicholas W.; Combe, Ian Alexander; Khusainova, … - In: Journal of strategic marketing 22 (2014) 4, pp. 357-375

Persistent link: https://www.econbiz.de/10010387289

Requirements for personalized M-commerce : what drives consumers' use of social networks?

Becker, Laura; Pousttchi, Key - In: Journal of electronic commerce in organizations : the … 11 (2013) 4, pp. 19-36

Persistent link: https://www.econbiz.de/10010252891

Social network influences on young tourists : an exploratory analysis of determinants of the purchasing intention

Di Pietro, Loredana; Pantano, Eleonora - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 4-19

Persistent link: https://www.econbiz.de/10010256424

1
2
3
4
5
6
7
8
9
10
Next
Last