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Environmental policy when pollutive consumption is sensitive to advertising : norms versus status
Gsottbauer, Elisabeth; Bergh, Jeroen C. J. M. van den - In: Ecological economics : the transdisciplinary journal of … 107 (2014), pp. 39-50
Persistent link: https://www.econbiz.de/10010533364
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Environmental issues : what is the role of marketing
Palma, André de - 1994
Persistent link: https://www.econbiz.de/10000905761
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Communicating sustainability for the green economy
Kahle, Lynn R. (ed.); Gurel-Atay, Eda (ed.) - 2014
Persistent link: https://www.econbiz.de/10010220855
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Chapter 17 Contingent Valuation
Carson, Richard T.; Hanemann, W. Michael - In: Handbook of environmental economics : volume 2, Valuing …, (pp. 821-936). 2005
Value estimates for environmental goods can be obtained by either estimating preference parameters as revealed through behavior related to some aspect of the amenity or using stated information concerning preferences for the good. In the environmental economics literature the stated preference...
Persistent link: https://www.econbiz.de/10014023922
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Fashion creation and diffusion : the institution of marketing
Atik, Deniz; Firat, A. Fuat - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 836-860
Persistent link: https://www.econbiz.de/10009790972
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Marketing novel fruit products : evidence for diverging marketing effects across different products and different countries
Riet, Jonathan van 't; Onwezen, Marleen C.; Bartels, Jos; … - In: Journal of food products marketing 22 (2016) 3, pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
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Advertising to Muslim consumers : a holistic view from the Islamic perspective
Razzaque, Mohammed Abdur - In: International journal of Islamic marketing and branding 5 (2020) 3, pp. 228-245
Persistent link: https://www.econbiz.de/10012512808
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Marketing implications of consumer behavior
Nica, Elvira - In: Economics, management and financial markets 8 (2013) 1, pp. 124-129
Persistent link: https://www.econbiz.de/10009775900
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Insights, challenges and recommendations for research on sustainability in marketing
Morales, Paola Andrea; True, Sheb L.; Tudor, R. Keith - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 394-406
Persistent link: https://www.econbiz.de/10012286209
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Customer loyalty-related marketing measures in fashion markets
Möslein-Tröppner, Bodo; Stros, Michael; Říha, David - In: Central European business review : CEBR 9 (2020) 1, pp. 43-55
Persistent link: https://www.econbiz.de/10012295064