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Consumer behaviour
Relationship marketing
26,356
Beziehungsmarketing
25,681
Konsumentenverhalten
8,989
Customer satisfaction
5,488
Kundenzufriedenheit
5,447
Service quality
3,964
Dienstleistungsqualität
3,953
Brand management
2,579
Markenführung
2,576
Deutschland
2,261
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2,230
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2,225
Germany
2,223
Lieferantenmanagement
2,196
Supplier relationship management
2,195
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2,059
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2,058
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1,902
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1,898
Marketingmanagement
1,891
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1,880
Electronic Commerce
1,711
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1,661
Online-Marketing
1,603
Internet marketing
1,586
Kundenwert
1,491
Kundenintegration
1,478
Customer integration
1,477
Customer value
1,464
Vertrauen
1,392
Confidence
1,388
Einzelhandel
1,346
Retail trade
1,339
Brand
1,284
Markenartikel
1,271
Online-Handel
1,268
Online retailing
1,262
Customer service
1,154
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1,142
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Han, Heesup
40
Hollebeek, Linda D.
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29
Verhoef, Peter C.
26
Kumar, V.
24
Loureiro, Sandra Maria Correia
23
Huber, Frank
20
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Ahn, Jiseon
17
Usman, Osly
17
Grewal, Dhruv
16
Khan, Imran
16
So, Kevin Kam Fung
16
Gil Saura, Irene
15
Gustafsson, Anders
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Blut, Markus
14
Foscht, Thomas
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Aksoy, Lerzan
13
Bilgihan, Anil
13
Das, Gopal
13
Evanschitzky, Heiner
13
McDonald, Heath
13
Rahman, Zillur
13
Roy, Sanjit
13
Sreejesh, S.
13
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IGI Global
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3
Springer-Verlag GmbH
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Bertelsmann Stiftung
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Customs Co-operation Council
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Edward Elgar Publishing
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Eric Cuvillier <Firma>
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European Marketing Academy
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Fraunhofer-Informationszentrum Raum und Bau
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Friedrich-Schiller-Universität Jena
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Gesellschaft für Ökologische Kommunikation mbH
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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Haufe-Lexware GmbH & Co. KG
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International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
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MultiPart Garantie AG <Ringsheim>
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NetLibrary, Inc
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Society for Consumer Psychology.
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1
Technische Universität Dresden
1
United Nations
1
Universität Greifswald
1
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Journal of retailing and consumer services
459
Journal of business research : JBR
359
International journal of hospitality management
177
The journal of services marketing
116
The journal of product & brand management
96
The journal of brand management : an international journal
83
Journal of the Academy of Marketing Science
82
Psychology & marketing
77
Cogent business & management
74
Journal of hospitality marketing & management
73
Journal of retailing
69
Journal of travel and tourism marketing
69
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of strategic marketing
68
The service industries journal
64
Journal of service management
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
Marketing intelligence & planning
58
The international review of retail, distribution and consumer research
56
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Tourism management : research, policies, practice
53
Journal of marketing
51
Services marketing quarterly
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
International journal of internet marketing and advertising : IJIMA
48
International journal of retail & distribution management
48
International journal of electronic marketing and retailing : IJEMR
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
38
SpringerLink / Bücher
38
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of electronic customer relationship management : IJECRM
34
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ECONIS (ZBW)
8,979
Other ZBW resources
42
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Perceived value, reputation, trust, and switching costs as determinants of customer retention
Milan, Gabriel Sperandio
;
Eberle, Luciene
;
Bebber, Suélen
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10011304645
Saved in:
2
Relationship marketing and customer loyalty : evidence from the Ghanaian luxury hotel industry
Narteh, Bedman
;
Agbemabiese, George Cudjoe
;
Kodua, Prince
; …
- In:
Journal of hospitality marketing & management
22
(
2013
)
3/4
,
pp. 407-436
Persistent link: https://www.econbiz.de/10009767983
Saved in:
3
When relationship marketing goes wrong : opportunism and consumer well-being in consumer-bank relationships
Elsharnouby, Tamer
;
Parsons, Elizabeth
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 141-63
Persistent link: https://www.econbiz.de/10009774819
Saved in:
4
The role of consumer happiness in relationship marketing
Belanche, Daniel
;
Casaló, Luis V.
;
Guinalíu, Miguel
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 79-94
Persistent link: https://www.econbiz.de/10009774828
Saved in:
5
Relationship characteristics and cash flow variability : implications for satisfaction, loyalty, and customer portfolio management
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Gustafsson, Anders
; …
- In:
Journal of service research : JSR
16
(
2013
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10009774895
Saved in:
6
Acta non verba? : the role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance
Eisingerich, Andreas B
;
Auh, Seigyoung
;
Merlo, Omar
- In:
Journal of service research : JSR
17
(
2014
)
1
,
pp. 40-53
Persistent link: https://www.econbiz.de/10010356889
Saved in:
7
Identifying optimal rapport-building behaviors in inducing patrons' emotional attachment in luxury restaurants
Hyun, Sunghyup Sean
;
Kim, Insin
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
2
,
pp. 162-198
Persistent link: https://www.econbiz.de/10010358989
Saved in:
8
The consumer-provider relationship in the dental industry
Griffith, Andrew S.
;
Abratt, Russell
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 221-234
Persistent link: https://www.econbiz.de/10010196476
Saved in:
9
Visual antecedents of patronage : personal and professional items in the servicescape
Dean, Dwane H.
- In:
Services marketing quarterly
35
(
2014
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10010346089
Saved in:
10
Exploring reelationship marketing dimensions and their effect on customer loyalty : a study of Indian mobile telecom market
Gupta, Ashish
;
Sahu, G. P.
- In:
International journal of business innovation and research
9
(
2015
)
4
,
pp. 375-395
Persistent link: https://www.econbiz.de/10011545293
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