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Innovativität von Unternehmen aus Konsumentensicht : eine semiotische Analyse
Wiludda, Melanie - 2006
Persistent link: https://www.econbiz.de/10003314134
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A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika; Carlson, Jeffrey R. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
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Discounting over subjective time : subjective time perception helps explain multiple discounted utility anomalies
Wang, Yitong; Wang, Liangyan; Keller, L. R. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 445-448
Persistent link: https://www.econbiz.de/10011428937
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To whom, when, and how much to discount? : a constrained optimization of customized temporal discounts
Johnson, Joseph; Tellis, Gerard J.; Ip, Edward H. - In: Journal of retailing 89 (2013) 4, pp. 361-373
Persistent link: https://www.econbiz.de/10010226488
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Disguised-monetary discounts and purchase decisions : what is petrol worth?
Jaber, Mazen; Goggins, Kylie - In: Journal of customer behaviour 12 (2013) 2/3, pp. 95-109
Persistent link: https://www.econbiz.de/10010233775
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An exploratory analysis of social commonalities and subjective discounts
Rosenbaum, Mark S.; Massiah, Carolyn; Wozniak, Richard - In: International journal of retail & distribution management 41 (2013) 9, pp. 671-687
Persistent link: https://www.econbiz.de/10009788897
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Time discounting, present biases, and health-related behavior
Kang, Myong-Il; Ikeda, Shinsuke - 2013
Analysis of an original nationwide Internet survey reveals that health-related behavior shows associations with three aspects of time discounting: (i) impatience, measured by the overall discount rate; (ii) present bias, measured by the degree of declining impatience in the generalized hyperbolic...
Persistent link: https://www.econbiz.de/10009791179
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To groupon or not to groupon : the profitability of deep discounts
Edelman, Benjamin; Jaffe, Sonia; Kominers, Scott Duke - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 39-53
Persistent link: https://www.econbiz.de/10011444015
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When less is better than more : just-below discount in tensile price promotions
Banerjee, Prantosh J.; Tripathi, Sanjeev; Sahay, Arvind - In: Journal of retailing and consumer services 31 (2016), pp. 93-102
Persistent link: https://www.econbiz.de/10011528540
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Discount reference moderates customers' reactions to discount frames after online service failure
Sharifi, Seyed Shahin; Aghazadeh, Hashem - In: Journal of business research : JBR 69 (2016) 10, pp. 4074-4080
Persistent link: https://www.econbiz.de/10011553910