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The impact of social motivations on word-of-mouth generation by Japanese consumers
Parry, Mark E.; Yang, Xiaoming; Takemura, Masaaki - In: Journal of international consumer marketing 33 (2021) 2, pp. 115-136
Persistent link: https://www.econbiz.de/10012483606
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The relationships among dimensions of perceived risk and the switching intentions of pioneer adopters in Japan
Parry, Mark E.; Sarma, Sumita; Yang, Xiaoming - In: Journal of international consumer marketing 33 (2021) 1, pp. 38-57
Persistent link: https://www.econbiz.de/10012312901
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Beyond the more the merrier : the variety effect and consumer heterogeneity in system markets
Sun, Li; Rajiv, Surendra; Chu, Junhong - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 261-275
Persistent link: https://www.econbiz.de/10011527084
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Does consumer innovativeness matter in electrified vehicle? : the moderation role of consumer involvement
Chao, Chih-Wei; Hung, Yu-Chen; Sun, Li - In: Journal of international consumer marketing 34 (2022) 3, pp. 298-311
Persistent link: https://www.econbiz.de/10013361417
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Targed search and the long tail effect
Yang, Huanxing - In: The Rand journal of economics 44 (2013) 4, pp. 733-756
Persistent link: https://www.econbiz.de/10010344502
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Competitive nonlinear pricing and contract variety
Shen, Jian; Yang, Huanxing; Ye, Lixin - In: The journal of industrial economics 64 (2016) 1, pp. 64-108
Persistent link: https://www.econbiz.de/10011503050
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How to enhance hotel guests' acceptance and experience of smart hotel technology : an examination of visiting intentions
Yang, Huijun; Song, Hanqun; Cheung, Catherine; Guan, Jieqi - In: International journal of hospitality management 97 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012820021
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Leading the sharing economy : an exploration on how perceived value affecting customers' satisfaction and willingness to pay by using DiDi
Yang, Huijun; Xia, Lantian - In: Journal of global scholars of marketing science : … 32 (2022) 1, pp. 54-76
Persistent link: https://www.econbiz.de/10012801709
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How resource scarcity influences the preference for counterhedonic consumption
Yang, Haiyang; Zhang, Kuangjie - In: Journal of consumer research : JCR ; an … 48 (2022) 5, pp. 904-919
Persistent link: https://www.econbiz.de/10012877884
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Preference for practical versus theoretical knowledge : conceptualization and consumer behavior predictions
Yang, Haiyang; Carmon, Ziv; Simonson, Itamar - In: Continuing to broaden the marketing concept : making …, (pp. 171-192). 2020
Persistent link: https://www.econbiz.de/10012321158