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Impulsive buying structure in...
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Consumer behaviour
Konsumentenverhalten
36
India
17
Indien
16
Customer satisfaction
10
Kundenzufriedenheit
10
Online retailing
10
Online-Handel
10
Emotion
9
Internet marketing
6
Online-Marketing
6
Advertising effects
5
Brand image
5
Brand management
5
Confidence
5
Einkaufszentrum
5
Markenführung
5
Markenimage
5
Market segmentation
5
Marktsegmentierung
5
Shopping center
5
Social Web
5
Social web
5
Vertrauen
5
Werbewirkung
5
Advertising
4
Beziehungsmarketing
4
Bibliometrics
4
Brand
4
Cluster analysis
4
Clusteranalyse
4
Dienstleistungsqualität
4
E-commerce
4
Electronic Commerce
4
Factor analysis
4
Lieferkette
4
Markenartikel
4
Mobile Anwendung
4
Mobile application
4
Relationship marketing
4
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Undetermined
30
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37
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36
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36
research-article
1
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English
37
Author
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Prashar, Sanjeev
34
Parsad, Chandan
21
Vijay, T. Sai
18
Tata, Sai Vijay
7
Arora, Nilesh
5
Gupta, Priyanka
3
Ramanathan, Hareesh N.
3
Singh, Harvinder
3
Anantharaman, Rajesh
2
Chacko, Pearly Saira
2
Rana, Meghna
2
Rana, Sudhir
2
Sahay, Vinita
2
Salagrama, Ramakrishna
2
Abu Bakar bin Abdul Hamid
1
Bala, Pradip Kumar
1
Banerjee, Abhishek
1
Behera, Rajat Kumar
1
Chatterjee, Subham
1
Gupta, Sumeet
1
Harvinder Singh
1
Kumar, Mukesh
1
Kumar, Sushant
1
Nambiar, Bindu K.
1
Prasad, Chandan
1
Rana, Nripendra P.
1
Raut, Sachin Kumar
1
Sahakari, Nikhil
1
Sai Vijay, T.
1
Shah, Arunima
1
Singh, Harvinderv
1
Tata, Vijay Sai
1
Verma, Pranay
1
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Asian Academy of Management journal : AAMJ
5
Decision
3
International journal of Indian culture and business management
2
International journal of business information systems : IJBIS
2
International journal of emerging markets
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Benchmarking : an international journal
1
International Journal of Retail & Distribution Management
1
International journal of business innovation and research
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of retail & distribution management
1
International journal of services technology and management
1
International journal of technology marketing : IJTMkt
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Review of marketing science
1
Service business
1
Vision : the journal of business perspective
1
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ECONIS (ZBW)
36
Other ZBW resources
1
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1
Shoppers' intention to provide online reviews : the moderating role of consumer involvement
Tata, Sai Vijay
;
Prashar, Sanjeev
;
Parsad, Chandan
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
3
,
pp. 35-53
Persistent link: https://www.econbiz.de/10012104277
Saved in:
2
Influence of celebrity factors, consumer attitude and involvement on shoppers' purchase intention using hierarchical regression
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
;
Tata, …
- In:
Decision
46
(
2019
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10012116127
Saved in:
3
Clustering e-shoppers on the basis of shopping values and web characteristics
Prashar, Sanjeev
;
Tata, Sai Vijay
;
Parsad, Chandan
; …
- In:
Journal of global information management : an official …
27
(
2019
)
2
,
pp. 24-38
Persistent link: https://www.econbiz.de/10012017814
Saved in:
4
Do customers exhibit gratitude after service recovery? : understanding the moderating role of relationship type
Salagrama, Ramakrishna
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Service business
15
(
2021
)
4
,
pp. 757-779
Persistent link: https://www.econbiz.de/10012794134
Saved in:
5
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 361-381
Persistent link: https://www.econbiz.de/10014231853
Saved in:
6
Examining the influence of forgiveness and its antecedents on consumer behavior : the moderating role of service failure severity
Salagrama, Ramakrishna
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
International journal of emerging markets
18
(
2023
)
10
,
pp. 3973-3994
Persistent link: https://www.econbiz.de/10014455163
Saved in:
7
Retail atmospherics effect on store performance and personalised shopper behaviour : a cognitive computing approach
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Tata, Sai Vijay
; …
- In:
International journal of emerging markets
18
(
2023
)
8
,
pp. 1948-1977
Persistent link: https://www.econbiz.de/10014333947
Saved in:
8
Antecedents to online shopping : factors influencing the selection of web portal
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, Chandan
- In:
International journal of e-business research : an …
11
(
2015
)
1
,
pp. 35-55
Persistent link: https://www.econbiz.de/10010526515
Saved in:
9
Application of neural networks technique in predicting impulse buying among shoppers in India
Prashar, Sanjeev
;
Parsad, Chandan
;
Vijay, T. Sai
- In:
Decision
42
(
2015
)
4
,
pp. 403-417
Persistent link: https://www.econbiz.de/10011530812
Saved in:
10
Do promotion and prevention focus influence impulse buying : the role of mood regulation, shopping values, and impulse buying tendency
Parsad, Chandan
;
Prashar, Sanjeev
;
Vijay, T. Sai
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581915
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