Liana, Pamela John; Jaensson, Jan-Erik; Mmari, Goodluck - In: Future Business Journal 9 (2023) 1, pp. 1-15
The changes in market dynamics, customer-to-customer interactions, and the use of artificial intelligence have created a great concern among marketers in understanding customer behaviours such as customer loyalty. Policymakers account for the provision of quality service in terms of subscription...
