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The role of customer brand engagement in social media : conceptualisation, measurement, antecedents and outcomes
Solem, Birgit Andrine Apenes; Pedersen, Per Egil - In: International journal of internet marketing and … 10 (2016) 4, pp. 223-254
Persistent link: https://www.econbiz.de/10011688467
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Influences of customer participation and customer brand engagement on brand loyalty
Solem, Birgit Andrine Apenes - In: The journal of consumer marketing 33 (2016) 5, pp. 332-342
Persistent link: https://www.econbiz.de/10011553708
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The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana; Conduit, Jodie; Hollebeek, Linda D.; … - In: The handbook of communication engagement, (pp. 491-504). 2018
Persistent link: https://www.econbiz.de/10011871840
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New perspectives on consumer adoption and diffusion of innovations
Kristensson, Per; Pedersen, Per Egil; Thorbjørnsen, Helge - In: Journal of business research : JBR 116 (2020), pp. 522-525
Persistent link: https://www.econbiz.de/10012257652
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Influence of design on tourists' recommendation intention : an exploratory study of fjord cruise boats
Oklevik, Ove; Nysveen, Herbjørn; Pedersen, Per Egil - In: Journal of travel and tourism marketing 35 (2018) 9, pp. 1187-1200
Persistent link: https://www.econbiz.de/10011942072
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Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction : a brand engagement perspective
Oklevik, Ove; Nysveen, Herbjørn; Pedersen, Per Egil - In: Journal of marketing theory and practice : JMTP 32 (2024) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10014447767