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~subject:"Consumer behaviour"
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Consumer behaviour
Brand management
17,639
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Brand
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Innovationsmanagement
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Innovation management
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Marketing
948
Customer satisfaction
929
Kundenzufriedenheit
920
Luxury goods
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Luxusgüter
883
Werbung
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Theorie
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Hollebeek, Linda D.
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25
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24
Ko, Eunju
24
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Guzman, Francisco
19
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Veloutsou, Cleopatra
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Khan, Imran
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MacInnis, Deborah J.
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13
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13
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13
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
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Fördergesellschaft Marketing (FGM) e.V.
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Gesellschaft zur Erforschung des Markenwesens
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Global Brand Conference <11., 2016, Bradford>
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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Gottfried Wilhelm Leibniz Universität Hannover
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IGI Global
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Institut für Handelsmanagement <Münster (Westf)>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
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Markendialog <12, 2008, Berlin>
1
NetLibrary, Inc
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Technische Universität Dresden
1
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Journal of business research : JBR
446
Journal of retailing and consumer services
296
The journal of product & brand management
287
The journal of brand management : an international journal
273
Psychology & marketing
94
Asia Pacific journal of marketing and logistics
86
International journal of hospitality management
86
European journal of marketing : EJM
83
Journal of marketing communications
78
Marketing intelligence & planning
78
Journal of strategic marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Journal of the Academy of Marketing Science
64
International journal of advertising : the review of marketing communications
62
Journal of promotion management : innovations in planning and applied research
62
Journal of international consumer marketing
61
Journal of marketing management : MM
56
International journal of internet marketing and advertising : IJIMA
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Journal of marketing
53
Marketing letters : a journal of research in marketing
53
International journal of consumer studies
51
SpringerLink / Bücher
51
Cogent business & management
50
International marketing review
50
Journal of promotion management : JPM
48
The journal of consumer marketing
48
Journal of global marketing
46
Journal of fashion marketing and management
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
The IUP journal of brand management : IJBRM
40
European journal of marketing
39
Industrial marketing management : the international journal for industrial and high-tech firms
37
International journal of retail & distribution management
37
Journal of Islamic marketing
37
Journal of international marketing
35
International journal of contemporary hospitality management
34
Journal of retailing
34
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ECONIS (ZBW)
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Other ZBW resources
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1
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
2
The emerged trends in consumers' co-creation : a conceptual framework for extending or creating the brand
Paul, Soumi
;
Peretti, Paola
;
Datta, Saroj Kumar
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011610695
Saved in:
3
Markenmodelle des Involvements : von der Mission zur Transmission
Sonnenburg, Stephan
- In:
Swarm Branding : Markenführung im Zeitalter von Web 2.0
,
(pp. 73-86)
.
2009
Persistent link: https://www.econbiz.de/10003864119
Saved in:
4
An investigation into gamification as a customer engagement experience environment
Harwood, Tracy
;
Garry, Tony
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
Saved in:
5
Gift or threat? : an examination of voice of the customer ; the case of MyStarbucksIdea.com
Lee, Hanjun
;
Han, JinYoung
;
Suh, Yongmoo
- In:
Electronic commerce research and applications
13
(
2014
)
3
,
pp. 205-219
Persistent link: https://www.econbiz.de/10011348322
Saved in:
6
The increasing dynamics between consumers, social groups and brands
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
4
,
pp. 404-419
Persistent link: https://www.econbiz.de/10009659820
Saved in:
7
Customer engagement in a Facebook brand community
Gummerus, Johanna
;
Liljander, Veronica
;
Weman, Emil
; …
- In:
Management research review
35
(
2012
)
9
,
pp. 857-877
Persistent link: https://www.econbiz.de/10009660470
Saved in:
8
Effects of co-creation claim on consumer brand perceptions and behavioural intentions
Van Dijk, Joyce
;
Antonides, Gerrit
;
Schillewaert, Niels
- In:
International journal of consumer studies
38
(
2014
)
1
,
pp. 110-118
Persistent link: https://www.econbiz.de/10010242777
Saved in:
9
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
10
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
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