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Persuasion in sozialen Medien : der Einfluss nutzergenerierter Inhalte auf die Rezeption und Wirkung von Onlinewerbung
Knoll, Johannes - 2015
Persistent link: https://www.econbiz.de/10011308096
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Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of internet marketing and … 8 (2014) 4, pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
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A comparison of the social media consumer and the non-social media consumer
Reisenwitz, Timothy H. - In: International journal of internet marketing and … 8 (2013) 1, pp. 19-31
Persistent link: https://www.econbiz.de/10010242189
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Understanding consumers' social networking site usage
Gironda, John T.; Korgaonkar, Pradeep K. - In: Journal of marketing management : MM 30 (2014) 5/6, pp. 571-605
Persistent link: https://www.econbiz.de/10010376923
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Behavioral Targeting : Identifizierung verhaltensorientierter Zielgruppen im Rahmen der Online-Werbung
Kopp, Gisela - 2014
Persistent link: https://www.econbiz.de/10010383463
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The discourse of online consumer reviews
Vásquez, Camilla - 2014 - 1. publ.
Persistent link: https://www.econbiz.de/10010365700
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Commercial communication in the digital age : information or disinformation?
Siegert, Gabriele (ed.); Rimscha, M. Bjørn von (ed.);  … - 2017
Editor's preface / Gabriele Siegert, M. Bjørn von Rimscha, and Stephanie Grubenmann -- Information and disinformation about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold -- Information about users / Andrew McStay -- Inclusion...
Persistent link: https://www.econbiz.de/10011435593
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Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter; Dwivedi, Yogesh Kumar; Kumar, Vinod - 2016
Persistent link: https://www.econbiz.de/10011484549
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Marketing luxury goods online
Kluge, Philipp Nikolaus - 2016
Persistent link: https://www.econbiz.de/10011512919
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Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S. - In: Journal of marketing research : JMR 53 (2016) 4, pp. 459-478
Persistent link: https://www.econbiz.de/10011537683