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Generating consumer insights into physical activity patterns for three different segments

Kitunen, Anna; Rundle-Thiele, Sharyn; Kubacki, Krzysztof; … - In: Journal of strategic marketing 26 (2018) 2, pp. 188-202

Persistent link: https://www.econbiz.de/10011861445

The multi-actor perspective of engagement on social media

Shawky, Sara; Kubacki, Krzysztof; Dietrich, Timo; … - In: International journal of market research 64 (2022) 1, pp. 19-37

Persistent link: https://www.econbiz.de/10012794295

A dynamic framework for managing customer engagement on social media

Shawky, Sara; Kubacki, Krzysztof; Dietrich, Timo; … - In: Journal of business research : JBR 121 (2020), pp. 567-577

Persistent link: https://www.econbiz.de/10012417378

A theoretical approach to segmenting children's walking behaviour

Schuster, Lisa; Kubacki, Krzysztof; Rundle-Thiele, Sharyn - In: Young consumers : insight and ideas for responsible … 16 (2015) 2, pp. 159-171

Persistent link: https://www.econbiz.de/10011382795

Polish nightclubs and bars : management insights into what customers really want

Skinner, Heather; Kubacki, Krzysztof; Parfitt, Scott; … - In: Journal of East European management studies : JEEMS 13 (2008) 2, pp. 154-169

Persistent link: https://www.econbiz.de/10003731627

"They don't want us to become them" : brand local integration and consumer ethnocentrism

Kipnis, Eva; Kubacki, Krzysztof; Broderick, Amanda J.; … - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 836-864

Persistent link: https://www.econbiz.de/10009577005

Innovation in social marketing research methods : what can collages add to a multimethod research project exploring alcohol consumption among young people?

Kubacki, Krzysztof; Siemieniako, Dariusz - In: Journal of nonprofit & public sector marketing 23 (2011) 4, pp. 387-407

Persistent link: https://www.econbiz.de/10009411300

Polish nightclubs and bars : management insights into what customers really want

Skinner, Heather; Kubacki, Krzysztof; Parfitt, Scott; … - In: Journal of East European management studies : JEEMS 13 (2008) 2, pp. 154-169

This research aims to analyse the needs of nightclub and bar customers from emerging and developing Polish market by examining customer preferences towards the servicescape and service offerings provided by such venues. Purposive sampling was used to establish two focus groups within the...

Persistent link: https://www.econbiz.de/10010126553

Social causes, consumer activism and human rights

Szablewska, Natalia; Kamin, Tanja; Kubacki, Krzysztof - In: The SAGE handbook of marketing ethics, (pp. 275-286). 2021

Persistent link: https://www.econbiz.de/10012306118

Religiousness and digital piracy among young consumers in an emerging market

Arli, Denni; Kubacki, Krzysztof; Tjiptono, Fandy; … - In: Young consumers : insight and ideas for responsible … 18 (2017) 1, pp. 40-53

Persistent link: https://www.econbiz.de/10011716503