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Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships
Angell, Robert J.; Bottomley, Paul; Brečić, Ružica; … - In: European Sport management quarterly : ESMQ 21 (2021) 4, pp. 605-624
Persistent link: https://www.econbiz.de/10012623297
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Understanding fans' responses to the sponsor of a rival team
Angell, Robert J.; Gorton, Matthew; Bottomley, Paul; … - In: European Sport management quarterly : ESMQ 16 (2016) 2, pp. 190-213
Persistent link: https://www.econbiz.de/10011570965
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Why museological merchandise displays enhance luxury product evaluations : an extended art infusion effect
Logkizidou, Maria; Bottomley, Paul; Angell, Rob; … - In: Journal of retailing 95 (2019) 1, pp. 67-82
Persistent link: https://www.econbiz.de/10012102923