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Poker-faced morality : concealing emotions leads to utilitarian decision making
Lee, Jooa Julia; Gino, Francesca - In: Organizational behavior and human decision processes : … 126 (2015), pp. 49-64
Persistent link: https://www.econbiz.de/10011299089
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If you're going to do wrong, at least do it right : considering two moral dilemmas at the same time promotes moral consistency
Barak-Corren, Netta; Tsay, Chia-Jung; Cushman, Fiery; … - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1528-1540
Persistent link: https://www.econbiz.de/10011855597
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Price sensitivity versus ethical consumption : a study of Millennial utilitarian consumer behavior
López-Fernández, Andrée Marie - In: Journal of marketing analytics : JMA 8 (2020) 2, pp. 57-68
Persistent link: https://www.econbiz.de/10012296859
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An explorative study of virtues in ethical consumption from a confucian perspective in an urban-rural-fringe in China
Huo, Yan; Kristján Kristjánsson - In: Business ethics and leadership : BEL 4 (2020) 4, pp. 105-122
Persistent link: https://www.econbiz.de/10012488825
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Utilitarian characteristics reducing guilt : perceived values in the justification of choice
Arruda Filho, Emílio José Montero; Biffignandi, Silvia - In: International journal of information technology and … 15 (2016) 2, pp. 168-194
Persistent link: https://www.econbiz.de/10011719668
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I am in a good mood, but does that affect my self-efficacy? : an experimental study to test the moderation of hedonic and utilitarian motivation
Totawar, Abhishek; Nambudiri, Ranjeet; Nath, Papri - In: International journal of applied business and economic … 14 (2016) 1, pp. 115-140
Persistent link: https://www.econbiz.de/10011547349
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The effect of hedonic and utilitarian verbal descriptions and pictures on willingness to try an innovation : do emotions matter?
Chaudhuri, Arjun; Micu, Camelia Codruta - In: Journal of marketing communications 20 (2014) 5, pp. 307-324
Persistent link: https://www.econbiz.de/10010423026
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The effects of affective and utilitarian brand relationships on brand consideration
Leung, Lai Cheung; Bougoure, Ursula S.; Miller, Karen W. - In: The journal of brand management : an international journal 21 (2014) 6, pp. 469-484
Persistent link: https://www.econbiz.de/10010423875
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Effects of utilitarian and hedonic emotion on the use of online banking services
Hung, Wei-Hsi; Tseng, Chih-Lang; Chang, Fang-Kai; Ho, … - In: Journal of global information management 29 (2021) 6, pp. 1-20
Persistent link: https://www.econbiz.de/10012614488