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The influence of social commerce on eco-friendly consumer behavior : technological and social roles
Gao, Biao; Li, Zhen; Yan, Jun - In: Journal of consumer behaviour 21 (2022) 4, pp. 653-672
Persistent link: https://www.econbiz.de/10013275521
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Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping; Li, You; Yan, Jun; Kumar, V. - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432
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Addressing negative product attribute reviews : the case of advertising product attributes and corporate social responsibility information
Wang, Xingyu; Chang, Yaping; Li, Xinlan; Yan, Jun - In: International journal of consumer studies 47 (2023) 4, pp. 1449-1466
Persistent link: https://www.econbiz.de/10014326016
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Exploring continued use of mobile shopping channel in China : the effects of active coping and its antecedents
Yang, Xue; Li, Yan; Liao, Qinyu - In: Electronic commerce research 16 (2016) 2, pp. 245-267
Persistent link: https://www.econbiz.de/10011527516
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Gimmicky or effective? : the effects of imaginative displays on customers’ purchase behavior
Keh, Hean Tat; Wang, Di; Yan, Li - In: Journal of marketing 85 (2021) 5, pp. 109-127
Persistent link: https://www.econbiz.de/10012608734
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Assimilating and differentiating : the curvilinear effect of social class on green consumption
Yan, Li; Keh, Hean Tat; Chen, Jiemiao - In: Journal of consumer research : JCR ; an … 47 (2021) 6, pp. 914-936
Persistent link: https://www.econbiz.de/10012504019
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Powering sustainable consumption : the roles of green consumption values and power distance belief
Yan, Li; Keh, Hean Tat; Wang, Xiaoyu - In: Journal of business ethics : JBE 169 (2021) 3, pp. 499-516
Persistent link: https://www.econbiz.de/10012488370
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The motivational dynamics of arousal and values in promoting sustainable behavior : a cognitive energetics perspective
Yan, Li; Murray, Kyle B. - In: International journal of research in marketing : IJRM ; … 40 (2023) 3, pp. 679-699
Persistent link: https://www.econbiz.de/10014383234
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CSR and service brand : the mediating effect of brand identification and moderating effect of service quality
He, Hongwei; Li, Yan - In: Journal of business ethics : JOBE 100 (2011) 4, pp. 673-688
Persistent link: https://www.econbiz.de/10009243148
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Animosity and willingness to buy foreign products : moderating factors in decision-making of Chinese consumers
Wang, Weiyue; He, Hongwei; Li, Yan - In: Asia Pacific business review 19 (2013) 1, pp. 32-52
Persistent link: https://www.econbiz.de/10009717923