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~subject:"Consumer behaviour"
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Consumer behaviour
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European Journal of Marketing
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ECONIS (ZBW)
19
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The influence of social commerce on eco-friendly consumer behavior : technological and social roles
Gao, Biao
;
Li, Zhen
;
Yan, Jun
- In:
Journal of consumer behaviour
21
(
2022
)
4
,
pp. 653-672
Persistent link: https://www.econbiz.de/10013275521
Saved in:
2
Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping
;
Li, You
;
Yan, Jun
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432
Saved in:
3
Addressing negative product attribute reviews : the case of advertising product attributes and corporate social responsibility information
Wang, Xingyu
;
Chang, Yaping
;
Li, Xinlan
;
Yan, Jun
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1449-1466
Persistent link: https://www.econbiz.de/10014326016
Saved in:
4
Exploring continued use of mobile shopping channel in China : the effects of active coping and its antecedents
Yang, Xue
;
Li, Yan
;
Liao, Qinyu
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 245-267
Persistent link: https://www.econbiz.de/10011527516
Saved in:
5
Gimmicky or effective? : the effects of imaginative displays on customers’ purchase behavior
Keh, Hean Tat
;
Wang, Di
;
Yan, Li
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 109-127
Persistent link: https://www.econbiz.de/10012608734
Saved in:
6
Assimilating and differentiating : the curvilinear effect of social class on green consumption
Yan, Li
;
Keh, Hean Tat
;
Chen, Jiemiao
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
6
,
pp. 914-936
Persistent link: https://www.econbiz.de/10012504019
Saved in:
7
Powering sustainable consumption : the roles of green consumption values and power distance belief
Yan, Li
;
Keh, Hean Tat
;
Wang, Xiaoyu
- In:
Journal of business ethics : JBE
169
(
2021
)
3
,
pp. 499-516
Persistent link: https://www.econbiz.de/10012488370
Saved in:
8
The motivational dynamics of arousal and values in promoting sustainable behavior : a cognitive energetics perspective
Yan, Li
;
Murray, Kyle B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 679-699
Persistent link: https://www.econbiz.de/10014383234
Saved in:
9
CSR and service brand : the mediating effect of brand identification and moderating effect of service quality
He, Hongwei
;
Li, Yan
- In:
Journal of business ethics : JOBE
100
(
2011
)
4
,
pp. 673-688
Persistent link: https://www.econbiz.de/10009243148
Saved in:
10
Animosity and willingness to buy foreign products : moderating factors in decision-making of Chinese consumers
Wang, Weiyue
;
He, Hongwei
;
Li, Yan
- In:
Asia Pacific business review
19
(
2013
)
1
,
pp. 32-52
Persistent link: https://www.econbiz.de/10009717923
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