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Securing business-to-business relationships : the impact of switching costs
Blut, Markus; Evanschitzky, Heiner; Backhaus, Christof; … - In: Industrial marketing management : the international … 52 (2016), pp. 82-90
Persistent link: https://www.econbiz.de/10011447495
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Gratitude in relationship marketing : theoretical development and directions for future research
Raggio, Randle D.; Walz, Anna M.; Godbole, Mousumi Bose; … - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 2-24
Persistent link: https://www.econbiz.de/10010344388
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Purchaser perceptions of early phase supplier relationships : the role of similarity and likeability
Nagel, Duane M.; Giunipero, Larry C.; Jung, Hyeyoon; … - In: Journal of business research : JBR 128 (2021), pp. 174-186
Persistent link: https://www.econbiz.de/10012494450
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Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian; Wilczek, Halina; Hahn, Alexander - In: Journal of marketing 78 (2014) 5, pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
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Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna; Kuivalainen, Olli - In: The journal of business & industrial marketing 30 (2015) 6, pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
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The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan; Confente, Ilenia; Gligor, David M.; … - In: The journal of business & industrial marketing 32 (2017) 5, pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
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Familiarity breeds contempt : perceived service and sales complacency in business-to-business relationships
Friend, Scott B.; Johnson, Jeff S. - In: The journal of personal selling & sales management : JPSSM 37 (2017) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10011690133
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Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.; Voorhees, Clay M.; Pratt, Alexander B. - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
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Managing trade-in programs based on product characteristics and customer heterogeneity in business-to-business markets
Li, Kate J.; Fong, Duncan K. H.; Xu, Susan H. - In: Manufacturing & service operations management : M & SOM 13 (2011) 1, pp. 108-123
Persistent link: https://www.econbiz.de/10008905483
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B2B brand definition : understanding the role of brands in business and consumer markets
Pförtsch, Waldemar A.; Linder, Christian; Beuk, Frederik; … - 2007
Persistent link: https://www.econbiz.de/10009574228