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Bridging the valuescape with digital technology : a mixed methods study on customers' value creation process in the physical retail space
Nöjd, Sture; Trischler, Jessica Westman; Otterbring, Tobias - In: Journal of retailing and consumer services 56 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012389867
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Applying FSE to enhance customer value by improving store image in different consumer groups
Fu, Hsin-Pin; Chang, Tien-Hsiang; Lin, Arthu; Lin, Sheng-Wei - In: Total quality management & business excellence : an … 28 (2017) 5/6, pp. 481-500
Persistent link: https://www.econbiz.de/10011723707
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Omni-channel retailing : propositions, examples and solutions
Yrjölä, Mika; Spence, Mark T.; Saarijärvi, Hannu - In: The international review of retail, distribution and … 28 (2018) 3, pp. 259-276
Persistent link: https://www.econbiz.de/10011885383
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Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon; Ko, Eunju; Kim, Sang Jin; Jiang, Qi - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
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Recasting the customer experience in today's omni-channel environment
Melero, Iguácel; Sesé, F. Javier; Verhoef, Peter C. - In: Universia business review : UBR (2016) 50, pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
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Awareness of network security and customer value : the company and customer perspective
Krawczyk-Sokołowska, Izabela; Caputa, Wiesława - In: Technological forecasting & social change : an … 190 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014441438
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How does perceived convenience retailer innovativeness create value for the customer?
Lin, Chen-yu; Marshall, David William; Dawson, John A. - In: International journal of business and economics 12 (2013) 2, pp. 171-179
Persistent link: https://www.econbiz.de/10010236033
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An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
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Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek; Merrilees, Bill - In: Australasian marketing journal 24 (2016) 1, pp. 69-78
Persistent link: https://www.econbiz.de/10011484680