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Exploratory tendencies in consumer behaviour in online buying across gen X, gen Y and baby boomers

Chakraborty, Tanusree; Balakrishnan, Janarthanan - In: International journal of value chain management : IJVCM 8 (2017) 2, pp. 135-150

Persistent link: https://www.econbiz.de/10011874863

The future of online marketing strategies and digital tools : new challenges and contributions to RACE framework

Sestino, Andrea; Prete, Maria Irene; Piper, Luigi; … - In: International journal of electronic trade 1 (2023) 1, pp. 4-27

Persistent link: https://www.econbiz.de/10015060696

Factors impacting digital buyer's decision : role played by virtual store and social networking sites as selling medium for consumer electronics

Tomar, Malvika; Pandey, Amit Kumar - In: International journal of public sector performance … 12 (2023) 3, pp. 365-392

Persistent link: https://www.econbiz.de/10014430781

Designing an emotional strategy : strengthening digital channel engagements

Straker, Karla; Wrigley, Cara - In: Business horizons 59 (2016) 3, pp. 339-346

Persistent link: https://www.econbiz.de/10011488399

Digital and new age consumer's (GEN Y) : a study among college students of Delhi NCR

Kapoor, Anuj Pal; Vij, Madhu - In: Journal of commerce & business studies 4 (2017) 1, pp. 25-42

Persistent link: https://www.econbiz.de/10012654688

Gamification in e-commerce : enhancing digital customer engagement through game elements

Huseynov, Farid - In: Digital innovations for customer engagement, …, (pp. 144-161). 2020

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The EU digital single market and the platform economy

Anagnōstopulu, Despoina - In: Economic growth in the European Union : analyzing SME …, (pp. 43-57). 2020

Since 2010, the EU policy concerning the Digital Agenda and the Digital Single Market Strategy aimed to advance EU growth with concrete actions, in order to "unleash the potential of e-commerce". Among the major achievements of the Digital Single Market Strategy is the Regulation on Online...

Persistent link: https://www.econbiz.de/10012293011

Online technologies and sports : a new era for sponsorship

Koronios, Konstantinos; Dimitropoulos, Panagiotis; … - In: The journal of high technology management research 31 (2020) 1, pp. 1-10

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Digital product presentation, information processing, need for cognition and behavioral intent in digital commerce

Kim, Minjeong - In: Journal of retailing and consumer services 50 (2019), pp. 362-370

Persistent link: https://www.econbiz.de/10012114179

An assessment of the recognition and use of online shopping by digital immigrants and natives in India and China

Obeidat, Mohammed Shafiq; Young, W. Daniel - In: Journal of international consumer marketing 29 (2017) 5, pp. 293-302

Persistent link: https://www.econbiz.de/10011809519

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