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Do consumers benefit from national-brand listings by hard discounters?
Geyskens, Inge; Deleersnyder, Barbara; Dekimpe, Marnik G.; … - In: Journal of the Academy of Marketing Science 52 (2024) 1, pp. 97-118
Persistent link: https://www.econbiz.de/10015047056
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A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika; Carlson, Jeffrey R. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
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The role of rebates in the hybrid competition between a national brand and a private label with present-biased consumers
Liang, Donghan; Li, Gang; Sun, Linyan; Chen, Yubao - In: International journal of production economics 145 (2013) 1, pp. 208-219
Persistent link: https://www.econbiz.de/10009785301
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Marketing to the Big Middle : establishing Australian discount department stores
Bailey, Matthew - In: Journal of historical research in marketing 8 (2016) 3, pp. 416-433
Persistent link: https://www.econbiz.de/10011626968
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Discounters versus Supermarkets and Hypermarkets : what drives store-switching?
Fornari, Edoardo; Grandi, Sebastiano; Menegatti, Mario; … - In: The international review of retail, distribution and … 30 (2020) 5, pp. 555-574
Persistent link: https://www.econbiz.de/10012315162
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Mind the gap : national brands' sensitivity to price and line-length differentials at hard discounters versus conventional retailers
Plas, Joep van der; Dekimpe, Marnik G.; Geyskens, Inge - In: Journal of retailing 100 (2024) 2, pp. 199-216
Persistent link: https://www.econbiz.de/10015065154
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When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny; Swain, Scott D.; Makienko, Igor - In: Journal of business research : JBR 68 (2015) 12, pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
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Online store discount strategy in the presence of consumer loss aversion
Ma, Shanshan; Lin, Jie; Zhao, Xuan - In: International journal of production economics 171 (2016), pp. 1-7
Persistent link: https://www.econbiz.de/10011437201
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Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing; Hardesty, David M.; Craig, Adam W.; Song, Lei - In: Journal of retailing and consumer services 64 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
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Purchase decision regret : negative consequences of the steadily increasing discount strategy
Gabler, Colin B.; Landers, V. Myles; Reynolds, Kristy E. - In: Journal of business research : JBR 76 (2017), pp. 201-208
Persistent link: https://www.econbiz.de/10011713621