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Consumer behaviour
Konsumentenverhalten
4
Advertising effects
3
Werbewirkung
3
Brand image
2
Markenimage
2
Social Web
2
Social web
2
Brand
1
Brand equity
1
Brand gender
1
Brand management
1
Brand sincerity
1
Business ethics
1
Celebrity attachment
1
Celebrity endorsement
1
Celebrity-Werbung
1
Communication
1
Competition
1
Consumer perceived ethicality (CPE)
1
Death salience
1
Emotion
1
Emotion appropriateness
1
Gender
1
Gender-based stereotypes
1
Geschlecht
1
Innovation
1
Innovation adoption
1
Internet marketing
1
Kommunikation
1
Markenartikel
1
Markenführung
1
Mortality
1
Mortality anxiety
1
Necro-advertising
1
New product development
1
Online-Marketing
1
Persuasion
1
Product innovation
1
Produktentwicklung
1
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English
4
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Boeuf, Benjamin
4
Darveau, Jessica
3
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Challenges in an age of dis-engagement
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
4
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1
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
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2
An ethical perspective on necro-advertising : the moderating effect of brand equity
Boeuf, Benjamin
;
Darveau, Jessica
- In:
Journal of business ethics : JOBE
155
(
2019
)
4
,
pp. 1077-1099
Persistent link: https://www.econbiz.de/10011998908
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3
Don't disturb the dead: customers' attitude toward promotional messages on post-mortem Facebook pages
Boeuf, Benjamin
;
Darveau, Jessica
- In:
Challenges in an age of dis-engagement
,
(pp. 71-83)
.
2017
Persistent link: https://www.econbiz.de/10011688272
Saved in:
4
Posting from beyond the grave : an autopsy of consumer attitudes toward promotional communication in a posthumous context
Boeuf, Benjamin
;
Darveau, Jessica
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 892-900
Persistent link: https://www.econbiz.de/10011792409
Saved in:
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