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Compromise effect and consideration set size in consumer decision-making

Yoo, Jaewon; Park, Hyunsik; Kim, Wonjoon - In: Applied economics letters 25 (2018) 8, pp. 513-517

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Anchoring in payment : evaluating a judgmental heuristic in field experimental settings

Jung, Minah H.; Perfecto, Hannah; Nelson, Leif D. - In: Journal of marketing research : JMR 53 (2016) 3, pp. 354-368

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Surprising adaptivity to set size changes in multi-attribute repeated choice tasks

Meißner, Martin; Oppewal, Harmen; Huber, Joel - In: Journal of business research : JBR 111 (2020), pp. 163-175

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Evaluation effects of bundle size and price presentation

Engeset, Marit Gundersen; Opstad, Birger - In: The journal of consumer marketing 34 (2017) 5, pp. 393-403

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Demand shifts through salience effects? : an experimental investigation

Köhler, Katrin; Dertwinkel-Kalt, Markus; Lange, Mirjam; … - In: Four essays in behavioral economics, (pp. 37-68). 2015

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Comparing behavior under risk and under ambiguity in a lifecycle experiment

Carbone, Enrica; Infante, Gerardo - In: Theory and decision : an international journal for … 77 (2014) 3, pp. 313-322

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Demand shifts due to salience effects : experimental evidence

Dertwinkel-Kalt, Markus; Köhler, Katrin; Lange, Mirjam; … - 2016

We conduct a laboratory experiment that tests two fundamental predictions unique to salience theory. If an agent … purchases one of two vertically differentiated products, salience theory makes the following two distinct predictions. First, it … unexpectedly high. In our experiment, subjects purchased fast or slow internet access at different price levels. Our results …