As an experiential good, wine purchases in the absence of tastings are often challenging and information-laden decisions. Technology has shaped the way consumers negotiate this complex purchase process. Using a sample of 631 US wine consumers, this research aims to identify the role of mobile...

Purpose – The purpose of the study is to identify dimensions of wine equity in terms of benefits sought by consumers in wine. Design/methodology/approach – This study examines dimensions of wine region equity, measured in terms of benefits sought by consumers in wine. A survey was conducted...

Heart disease is the leading cause of death in the US. Moderate red wine consumption has been linked to a reduction in the risk of death by heart disease and heart attack by 30-50%. With about 600,000 people dying from heart disease in the US each year, red wine has become increasingly popular...