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Engaging consumers on social media : empirical evidence from the communications analysis of a CSR oriented company
Tuan, Annamaria; Moretti, Andrea - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 180-205
Persistent link: https://www.econbiz.de/10011746024
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The process model of corporate social responsibility (CSR) communication : CSR communication and its relationship with consumers’ CSR knowledge, trust, and corporate reputation per...
Kim, Sora - In: Journal of business ethics : JOBE 154 (2019) 4, pp. 1143-1159
Persistent link: https://www.econbiz.de/10011993942
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Evaluating the effect of corporate social responsibility communication on mobile telephone customers
Chomvilailuk, Rojanasak; Butcher, Ken - In: Journal of retailing and consumer services 33 (2016), pp. 164-170
Persistent link: https://www.econbiz.de/10011598733
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Pride or empathy? : exploring effective CSR communication strategies on social media
He, Zeya; Liu, Qing; Ferns, Bo H.; Countryman, Cary C. - In: International journal of contemporary hospitality management 34 (2022) 8, pp. 2989-3007
Persistent link: https://www.econbiz.de/10013412841
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Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone; Ballerini, Jacopo; Santoro, Gabriele; … - In: Journal of business research : JBR 172 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
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Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine; Harness, David - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
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Do strategy and content matter? : restaurant firms' corporate social responsibility communication on Twitter : a social network theory perspective
Sung, Kyong Sik; Tao, Chen-Wei (Willie); Slevitch, Lisa - In: Tourism and hospitality research : THR 23 (2023) 2, pp. 200-212
Persistent link: https://www.econbiz.de/10014293831
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"Don't pretend to be my friend!" when an informal brand communication style backfires on social media
Grety, Anaïs; Horváth, Csilla; Belei, Nina; Riel, … - In: Journal of business research : JBR 74 (2017), pp. 77-89
Persistent link: https://www.econbiz.de/10011675398
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Revisiting trust in the digital era : the interplay of online trust and online dialogic communication from the practitioners' perspective
Tong, Suk Chong; Chan, Fong Yee - In: Journal of communication management 26 (2022) 3, pp. 271-293
Persistent link: https://www.econbiz.de/10013384899
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Building CSR communication in the banking business in Thailand : the mediating effects of social media influencers and consumer skepticism
Nizar Fauzan; Pensri Jaroenwanit - In: Creative business and sustainability journal 44 (2022) 2, pp. 95-113
Persistent link: https://www.econbiz.de/10014250714