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Benefits leader reversion : how a once-preferred product recaptures its standings
Carlson, Kurt A.; Meloy, Margaret G.; Lieb, Daniel - In: Journal of marketing research : JMR 46 (2009) 6, pp. 788-797
Persistent link: https://www.econbiz.de/10003927142
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Consumer markets for remanufactured and refurbished products
Abbey, James D.; Meloy, Margaret G.; Blackburn, Joseph D.; … - In: California management review 57 (2014/15) 4, pp. 26-42
Persistent link: https://www.econbiz.de/10011373940
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Remanufactured products in closed-loop supply chains for consumer goods
Abbey, James D.; Meloy, Margaret G.; Guide, V. Daniel R.; … - In: Production and operations management : an international … 24 (2015) 3, pp. 488-503
Persistent link: https://www.econbiz.de/10010528586
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Do retailers get blamed when manufacturer brands fail? : measurement of multiloci attributions and spillover effects
Germann, Frank; Hess, Ronald L. <Jr.>; Meloy, Margaret G. - In: Marketing accountability for marketing and …, (pp. 111-128). 2021
Persistent link: https://www.econbiz.de/10012653923
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Picking gifts for picky people
Cheng, Andong; Meloy, Margaret G.; Polman, Evan - In: Journal of retailing 97 (2021) 2, pp. 191-206
Persistent link: https://www.econbiz.de/10012648986
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Why do consumers think it is fair to pay more when buying from producers versus retailers?
Gonzales, Gabriel E.; Bolton, Lisa E.; Meloy, Margaret G. - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 31-35
Persistent link: https://www.econbiz.de/10012229463
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Attention by design : using attention checks to detect inattentive respondents and improve data quality
Abbey, James D.; Meloy, Margaret G. - In: Journal of operations management 53/56 (2017), pp. 63-70
Persistent link: https://www.econbiz.de/10011792948
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Can mass customization slow fast fashion down? : the impact on time-to-disposal and willingness-to-pay
Alptekinoglu, Aydin; Stadler Blank, Ashley; Meloy, … - In: Journal of operations management 69 (2023) 8, pp. 1320-1341
Persistent link: https://www.econbiz.de/10014475542
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Performance brand placebos : how brands improve performance and consumers take the credit
Garvey, Aaron M.; Germann, Frank; Bolton, Lisa E. - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 931-951
Persistent link: https://www.econbiz.de/10011489874
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Turning unplanned overpayment into a status signal : how mentioning the price paid repairs satisfaction
Garvey, Aaron M.; Blanchard, Simon J.; Winterich, Karen Page - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 71-83
Persistent link: https://www.econbiz.de/10011653731