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Towards a typology of negative engagement behavior in social media
Lievonen, Matias; Bowden, Jana; Luoma-aho, Vilma - In: The service industries journal 43 (2023) 3/4, pp. 238-259
Persistent link: https://www.econbiz.de/10014321576
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Engagement valence duality and spillover effects in online brand communities
Bowden, Jana; Conduit, Jodie; Hollebeek, Linda D.; … - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
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The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana; Conduit, Jodie; Hollebeek, Linda D.; … - In: The handbook of communication engagement, (pp. 491-504). 2018
Persistent link: https://www.econbiz.de/10011871840
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Exploring the process of customer engagement, self-brand connections and loyalty
Naumann, Kay; Bowden, Jana - In: Problems and perspectives in management : PPM ; … 13 (2015) 1, pp. 56-66
Persistent link: https://www.econbiz.de/10010516997
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Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana; Gabbott, Mark; Naumann, Kay - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
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When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David; Bowden, Jana - In: Journal of strategic marketing 31 (2023) 6, pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
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Consumer well-being (CWB) : conceptualisation, contextualisation and a research agenda
Eshaghi, Mohammad Sadegh; Afshardoost, Mona; Bowden, Jana - In: The service industries journal 43 (2023) 9/10, pp. 618-641
Persistent link: https://www.econbiz.de/10014321616
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Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan; Rahman, Kaleel; Robinson, Linda J.; … - In: Journal of strategic marketing 31 (2023) 2, pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
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Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona; Eshaghi, Mohammad Sadegh; Bowden, Jana - In: Journal of strategic marketing 31 (2023) 5, pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
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(Un)willing to engage? : first look at the engagement types of millennials
Rissanen, Hilkka; Luoma-Aho, Vilma - In: Corporate communications : an international journal 21 (2016) 4, pp. 500-515
Persistent link: https://www.econbiz.de/10011626272