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~subject:"Consumer behaviour"
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The impact of increased brand...
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Consumer behaviour
Konsumentenverhalten
24
Brand management
18
Luxury goods
18
Luxusgüter
17
Markenführung
17
Brand image
13
Markenimage
13
Brand
9
Markenartikel
9
France
5
Frankreich
5
Luxury
5
Beziehungsmarketing
4
Comparison
4
Marketing
4
Rarity
4
Relationship marketing
4
Vergleich
4
Advertising effects
3
Corporate social responsibility
3
Emotion
3
Lebensstil
3
Lifestyle
3
Luxury brand
3
Social Web
3
Social web
3
Werbewirkung
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
Brand attitude
2
Brand heritage
2
Brand love
2
Brand loyalty
2
Celebrity endorsement
2
Celebrity-Werbung
2
Cognition
2
Corporate Social Responsibility
2
Desirability
2
Gesellschaft
2
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Undetermined
19
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Article
24
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Article in journal
24
Aufsatz in Zeitschrift
24
Language
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English
23
French
1
Author
All
Valette-Florence, Pierre
24
Kapferer, Jean-Noël
6
Barnier, Virginie de
3
Ambroise, Laure
2
Kessous, Aurélie
2
Pecot, Fabien
2
Albert, Noel
1
Albert, Noël
1
Bouzdine-Chameeva, Tatiana
1
Chanavat, Nicolas
1
Chandon, Jean-Louis
1
Coderre, François
1
Couder, Julien
1
Cova, Véronique
1
Delécolle, Thierry
1
Didi Alaoui, Mohamed
1
Ferrand, Alain
1
Guizani, Haythem
1
Hemonnet-Goujot, Aurélie
1
Laurent, Gilles
1
Mathews-Lefebvre, Mathews
1
Merchant, Altaf
1
Merunka, Dwight
1
Mourad, Siham
1
Pantin-Sohier, Gaëlle
1
Parguel, Béatrice
1
Pham, Mélanie
1
Sirieix, Lucie
1
Vigneron, Franck
1
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Published in...
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Journal of business research : JBR
14
The journal of brand management : an international journal
2
The journal of product & brand management
2
Cahiers de l'ISMEA / SG, Série "Sciences de gestion"
1
Economies et sociétés : cahiers de l'ISMEA
1
International marketing review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Psychology & marketing
1
Sport management review
1
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ECONIS (ZBW)
24
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1
Valeurs et marketing : origine historique, spécificités et champs d'application
Valette-Florence, Pierre
-
1989
Persistent link: https://www.econbiz.de/10001090043
Saved in:
2
The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre
;
Guizani, Haythem
;
Merunka, Dwight
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 24-28
Persistent link: https://www.econbiz.de/10008806366
Saved in:
3
Pursuing the concept of luxury : introduction to the JBR special ossue on "luxury marketing from tradition to innovation"
Chandon, Jean-Louis
;
Laurent, Gilles
;
Valette-Florence, …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 299-303
Persistent link: https://www.econbiz.de/10011417728
Saved in:
4
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
5
Measurement and segmentation of sport fans using brand association networks : application to Union of European Football Associations (UEFA) Champions League (UCL)
Bouzdine-Chameeva, Tatiana
;
Ferrand, Alain
; …
- In:
Sport management review
18
(
2015
)
3
,
pp. 407-420
Persistent link: https://www.econbiz.de/10011381876
Saved in:
6
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
7
Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement
Mathews-Lefebvre, Mathews
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 236-253
Persistent link: https://www.econbiz.de/10010347456
Saved in:
8
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
9
Improving prediction with POS and PLS consistent estimations : an illustration
Mourad, Siham
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4675-4684
Persistent link: https://www.econbiz.de/10011554752
Saved in:
10
Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
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