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Consumer behaviour
Knowledge management
23,770
Wissensmanagement
23,041
Gesundheitswesen
21,402
Social Web
20,793
Social web
20,762
Knowledge transfer
20,637
Wissenstransfer
20,538
Health care system
18,824
Soziales Netzwerk
16,645
Social network
15,720
Arbeitsgruppe
14,484
Team
14,226
Theorie
8,988
Theory
8,802
Innovation
8,765
Health care
7,252
Gesundheitsversorgung
7,231
Unternehmensnetzwerk
6,222
Business network
6,207
Deutschland
6,074
Online-Marketing
6,070
Internet marketing
5,973
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5,831
USA
5,696
Innovationsmanagement
5,484
United States
5,380
Germany
5,378
Innovation management
5,284
Knowledge
5,222
Wissen
5,051
Lernende Organisation
4,583
Learning organization
4,579
Soziale Gruppe
4,493
Social group
4,479
Gesundheitspolitik
3,901
Health policy
3,545
Forschungskooperation
3,230
Welt
3,199
China
3,194
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19
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17
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7
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
15
Hollebeek, Linda D.
15
Loureiro, Sandra Maria Correia
15
Martínez-López, Francisco J.
14
Delia, Elizabeth B.
13
Flavián Blanco, Carlos
13
Casaló, Luis V.
11
Gázquez-Abad, Juan Carlos
11
Katz, Matthew
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Propper, Carol
10
Ranfagni, Silvia
10
Seiler, Stephan
10
Usman, Osly
10
Veloutsou, Cleopatra
10
Akram, Umair
9
Füller, Johann
9
Heere, Bob
9
Hennig-Thurau, Thorsten
9
Ko, Eunju
9
Rather, Raouf Ahmad
9
Seo, Yuri
9
Stephen, Andrew T.
9
Van Den Bulte, Christophe
9
Wallace, Elaine
9
Bigné Alcañiz, J. Enrique
8
Cova, Bernard
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Yong Jae
8
Konishi, Hideo
8
Luo, Xueming
8
Ozuem, Wilson
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Thaichon, Park
8
Angelucci, Manuela
7
Berger, Jonah
7
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Springer Fachmedien Wiesbaden
11
National Bureau of Economic Research
9
IGI Global
7
American Marketing Association
3
Books on Demand GmbH <Norderstedt>
2
Edward Elgar Publishing
2
Springer International Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMCIS <15, 2009, San Francisco, Calif.>
1
Bertelsmann Stiftung
1
Center of Market Oriented Product and Production Management
1
Conference on Consumer Incentives in Health Care Uses <1973, Washington, DC>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Eric Cuvillier <Firma>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Fraunhofer-Informationszentrum Raum und Bau
1
Friedrich-Schiller-Universität Jena
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Københavns Universitet / Økonomisk Institut
1
Media Economics Institut / Köln
1
Milbank Memorial Fund
1
Nesta
1
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Journal of business research : JBR
244
Journal of retailing and consumer services
195
International journal of internet marketing and advertising : IJIMA
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
81
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Technological forecasting & social change : an international journal
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
International journal of consumer studies
59
The journal of product & brand management
57
Psychology & marketing
51
International journal of advertising : the review of marketing communications
50
Journal of marketing communications
49
Journal of promotion management : innovations in planning and applied research
49
Journal of internet commerce
46
International journal of electronic marketing and retailing : IJEMR
45
The journal of brand management : an international journal
42
Young consumers : insight and ideas for responsible marketers
42
International journal of hospitality management
40
Journal of electronic commerce research : JECR
40
Journal of marketing
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Electronic commerce research
36
Journal of management information systems : JMIS
36
Marketing intelligence & planning
36
Cogent business & management
35
Information systems research : ISR
34
International journal of technology marketing : IJTMkt
33
Journal of marketing management : MM
33
International journal of business information systems : IJBIS
32
Tourism management : research, policies, practice
32
Journal of travel and tourism marketing
31
International journal of electronic commerce : IJEC
28
Journal of fashion marketing and management
28
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Asia Pacific journal of marketing and logistics
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of strategic marketing
27
Journal of the Academy of Marketing Science
27
Sport marketing quarterly : preferred journal of the Sport Marketing Association
27
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
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ECONIS (ZBW)
5,822
Other ZBW resources
3
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1
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1
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
2
Exploring the impacts of network mechanisms on knowledge sharing and extra-role behavior
Liao, Chien Hsiang
- In:
Journal of knowledge management
26
(
2022
)
8
,
pp. 1901-1920
Persistent link: https://www.econbiz.de/10013383476
Saved in:
3
The social side of innovation : peer influence in online brand communities
Wang, Nan
;
Lv, Tian
;
Wang, Liya
;
Guo, Aifang
;
Ma, Zhenzhong
- In:
Management decision
61
(
2023
)
10
,
pp. 2994-3016
Persistent link: https://www.econbiz.de/10014428466
Saved in:
4
Achtung: Patient online! : Wie Internet, soziale Netzwerke und kommunikativer Strukturwandel den Gesundheitssektor transformieren
Koch, Christoph
(
ed.
)
-
2010
Der Untergang der Inseln -- Kommunikationsmanagement im
Gesundheitswesen
-- Gesundheitskommunikation im Wandel …
Persistent link: https://www.econbiz.de/10014015119
Saved in:
5
Achtung: Patient online! : Wie Internet, soziale Netzwerke und kommunikativer Strukturwandel den Gesundheitssektor transformieren
Koch, Christoph
(
ed.
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003933032
Saved in:
6
Wikis and their adoption : factors influencing user behaviour
Kosalge, Parag Uma
- In:
International journal of business information systems : …
21
(
2016
)
2
,
pp. 237-248
Persistent link: https://www.econbiz.de/10011520310
Saved in:
7
Customer integration 4.0 : leveraging customer knowledge in innovation processes by using digital technologies
Füller, Kathrin Jasmin
-
2017
Persistent link: https://www.econbiz.de/10011809713
Saved in:
8
It's our club! : from supporter psychological ownership to supporter formal ownership
Cocieru, Ovidiu C.
;
Delia, Elizabeth B.
;
Katz, Matthew
- In:
Sport management review
22
(
2019
)
3
,
pp. 322-334
Persistent link: https://www.econbiz.de/10012099370
Saved in:
9
Explaining attendance through the brand community triad : integrating network theory and
team
identification
Katz, Matthew
;
Ward, Rose Marie
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10011866646
Saved in:
10
Team
identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
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