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Blog content management in shaping pro recreational attitudes
Stepaniuk, Krzysztof - In: Journal of business economics and management 18 (2017) 1, pp. 146-162
Persistent link: https://www.econbiz.de/10011721719
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The importance of electronic word-of-mouth on consumer perception of content marketing
Hirschfelder, Benedikt; Chigada, Joel Mugove - In: International journal of electronic marketing and … 11 (2020) 2, pp. 184-198
Persistent link: https://www.econbiz.de/10012227533
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Personalizing the web content on user perceptual preferences
Tsianos, Nikos; Germanakos, Panagiotis; Lekkas, Zacharias; … - In: I-MEDIA '07, I-SEMANTICS '07 : International …, (pp. 126-135). 2007
This paper introduces a new model of personalized usage of the internet that is based on technologies of user representation, artificial intelligence and semantic augmentation of the content. By taking advantage of internet’s unprecedented dynamics, compared to traditional media, this user...
Persistent link: https://www.econbiz.de/10009504310
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Personalizing the web content on user perceptual preferences
Tsianos, Nikos; Germanakos, Panagiotis; Lekkas, Zacharias; … - In: I-MEDIA '07, I-SEMANTICS '07 : International …, (pp. 126-135). 2007
Persistent link: https://www.econbiz.de/10009504330
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Enterprise social media : current capabilities and future possibilities
Kane, Gerald C. - In: MIS quarterly executive 14 (2015) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10010499516
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Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian; Karahanna, Elena; Watson, Richard T. - In: Business horizons 54 (2011) 3, pp. 231-240
Persistent link: https://www.econbiz.de/10009126407
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The cultural influences of narrative content on consumers' perceptions of helpfulness
Fu, Ning - In: International journal of market research 64 (2022) 3, pp. 354-375
Persistent link: https://www.econbiz.de/10013257988
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Conceptualising digital content marketing for greater consumer brand engagement
Jacob, Mishel Elizabeth; Johnson, Johney - In: Colombo business journal : international journal of … 12 (2021) 2, pp. 80-102
Persistent link: https://www.econbiz.de/10012807643
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Content marketing strategy of branded YouTube channels
Wang, Rang; Chan-Olmsted, Sylvia M. - In: Journal of media business studies 17 (2020) 3/4, pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
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Contribution and consumption of content in enterprise social media
Engler, Tobias H.; Alpar, Paul - In: Information systems management 35 (2018) 1, pp. 2-14
Persistent link: https://www.econbiz.de/10011917565