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Adoption of VoD services : an investigation of extended technology acceptance model

Sharma, Rahul; Kakkar, Amit - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 62-80

Persistent link: https://www.econbiz.de/10013041200

Factors leading to adoption of video on demand service : an exploratory study

Kakkar, Amit; Kakkar, Ruchi - In: International journal of business and globalisation : IJBG 21 (2018) 4, pp. 505-516

Persistent link: https://www.econbiz.de/10011989660

The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea

Nam, Yoonjae; Lee, Hyung Seok; Jun, Jong Woo - In: International journal of advertising : the review of … 38 (2019) 6, pp. 867-885

Persistent link: https://www.econbiz.de/10012200334

Free smartphones and touchpads for cruise passengers : what can cruise operators do?

Meyer, Sören Christian; Kleinschmidt, Thorsten - In: Cruise tourism & innovation : [improving passengers' …, (pp. 157-182). 2014

Persistent link: https://www.econbiz.de/10010373842

Understanding shopping routes of offline purchasers : selection of search-channels (online vs. offline) and search-platforms (mobile vs. PC) based on product types

Kim, Eunhye; Libaque-Saenz, Christian Fernando; Park, … - In: Service business 13 (2019) 2, pp. 305-338

Persistent link: https://www.econbiz.de/10012124323

Enhancing the shopping experience through QR codes : the perspective of the Romanian users

Mărunţelu, Irina; Felea, Mihai - In: Amfiteatru economic : an economic and business research … 17 (2015) 39, pp. 553-566

The progress registered in the field of information and communication technologies has induced significant changes in the purchasing behaviour of the consumers who nowadays want simultaneous use of online and offline channels within the same shopping experience. QR Code (Quick Response) is among...

Persistent link: https://www.econbiz.de/10011820732

Using mobile while shopping in-store : a new model of impulse-buying behaviour

Aiolfi, Simone; Bellini, Silvia; Grandi, Benedetta - In: Journal of consumer marketing 39 (2022) 5, pp. 432-444

Persistent link: https://www.econbiz.de/10013399680

Do mobile device and mobile app innovations trigger lifestylisations? : insights from consumers in developing countries

Odoom, Raphael - In: Qualitative market research : an international journal 25 (2022) 4, pp. 532-550

Persistent link: https://www.econbiz.de/10013380502