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~subject:"Consumer behaviour"
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Consumer behaviour
Deutschland
154
Germany
151
Konsumentenverhalten
118
Marketing
77
Theorie
68
Theory
67
Beziehungsmarketing
54
Relationship marketing
54
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38
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36
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36
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35
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31
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30
Luxusgüter
30
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27
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26
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English
75
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46
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Wiedmann, Klaus-Peter
72
Walsh, Gianfranco
54
Hennigs, Nadine
22
Haase, Janina
7
Klarmann, Christiane
7
Langner, Sascha
7
Siebels, Astrid
7
Behrens, Stefan
6
Schmidt, Steffen
6
Hennig-Thurau, Thorsten
5
Mitchell, Vincent-Wayne
5
Shiu, Edward
5
Wüstefeld, Thomas
5
Buxel, Holger
4
Frenzel, Tobias
4
Godey, Bruno
4
Aiello, Gaetano
3
Bachmann, Frank
3
Bettels, Jannick
3
Brach, Simon
3
Donvito, Raffaele
3
Hassan, Louise M.
3
Kilian, Thomas
3
Mitchell, Vincent‐Wayne
3
Pankalla, Lars
3
Pederzoli, Daniele
3
Seegebarth, Barbara
3
Shaw, Deirdre
3
Albrecht, Arne Keno
2
Bartikowski, Boris
2
Beatty, Sharon E.
2
Breitner, Michael H.
2
Dose, David
2
Duvenhorst, Carsten
2
Friedlandt, Jens
2
Groth, Markus
2
Gwinner, Kevin P.
2
Kassubek, Martin
2
Klee, Alexander
2
Labenz, Franziska
2
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Gottfried Wilhelm Leibniz Universität Hannover
4
Stiftung Verbraucherinstitut
1
Universität Hannover / Institut für Marketing & Management
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Schriftenreihe Marketing, Management
18
Journal of business research : JBR
11
Marketing : ZFP ; journal of research and management
9
Jahrbuch der Absatz- und Verbrauchsforschung
5
Psychology & marketing
5
European management journal
4
The journal of brand management : an international journal
4
The journal of product & brand management
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of service research : JSR
2
Luxury marketing : a challenge for theory and practice
2
Marketing Intelligence & Planning
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Schriftenreihe Marketing Management
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Academy of Management journal : AMJ
1
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Electronic markets : the international journal on networked business
1
European Journal of Marketing
1
European journal of marketing : EJM
1
European retail research
1
Gabler Edition Wissenschaft
1
International journal of consumer studies
1
International journal of markets and business systems
1
International journal of retail & distribution management
1
International marketing review
1
Journal of Consumer Marketing
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of general management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
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ECONIS (ZBW)
117
Other ZBW resources
4
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Modifikation automobiler Produktmarken zur Strukturierung von Sonderausstattungen : ein markenorientierter Ansatz zur Gestaltung der Produktstruktur
Beck, Christian
-
2017
Persistent link: https://www.econbiz.de/10011793376
Saved in:
2
The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
109
(
2020
),
pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
Saved in:
3
Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
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4
The legends of tomorrow : a semiotic approach towards a brand myth of luxury heritage
König, Jan C. L.
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
; …
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10011572149
Saved in:
5
Multisensory product design : an eye-tracking experiment on driving safety and product evaluation
Wiedmann, Klaus-Peter
;
Haase, Janina
;
Bettels, Jannick
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 6-13
Persistent link: https://www.econbiz.de/10011961755
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6
The sensory perception item set (SPI) : an exploratory effort to develop a holistic scale for sensory marketing
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 727-739
Persistent link: https://www.econbiz.de/10011970121
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7
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
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8
Brand hate, rage, anger & co. : exploring the relevance and characteristics of negative consumer emotions toward brands
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Labenz, Franziska
- In:
Journal of business research : JBR
152
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013493952
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9
Die Akzeptanz von Smartphones : eine empirische Analyse
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Kilian, Thomas
; …
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
50
(
2004
)
4
,
pp. 385-410
Persistent link: https://www.econbiz.de/10002565982
Saved in:
10
Die Identifizierung von eMavens auf Internet-Musik-Sites : Ergebnisse einer empirischen Untersuchung zur Online-Mundwerbung
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Frenzel, Tobias
; …
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10002571412
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