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Customers who misbehave : identifying restaurant guests "acting out" via asymmetric case models
Chaouali, Walid; Hammami, Samiha Mjahed; Veríssimo, … - In: Journal of retailing and consumer services 66 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013209631
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How shoppers' configurations of demographics, sustainability assessments, and place-attractiveness assessments impact who shops in culturally traditional mega-markets
Jung, Jaesuk; Ko, Eunju; Woodside, Arch G. - In: Journal of business research : JBR 122 (2021), pp. 640-656
Persistent link: https://www.econbiz.de/10012420455
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Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh; Talukdar, Debabrata; Kwon, … - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
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The economics of advertising and privacy
Tucker, Catherine - In: International journal of industrial organization 30 (2012) 3, pp. 326-329
Persistent link: https://www.econbiz.de/10009658211
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Advertising effectively influences older users : how field experiments can improve measurement and targeting
Lewis, Randall A.; Reiley, David H. - In: Review of industrial organization : RIO 44 (2014) 2, pp. 147-159
Persistent link: https://www.econbiz.de/10010375270
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Cheap-talk advertising and misrepresentation in vertically differentiated markets
Gardete, Pedro M. - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
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Persuasive puffery
Chakraborty, Archishman; Harbaugh, Rick - In: Marketing science : the marketing journal of the … 33 (2014) 3, pp. 382-400
Persistent link: https://www.econbiz.de/10010370709
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Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik; Wangenheim, Florian von; Groene, … - In: Journal of marketing 78 (2014) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
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Targeted information and limited attention
Hefti, Andreas; Liu, Shuo - 2016
We study targeted information in a duopoly model with differentiated products, allowing for consumers with limited … targeting as an efficient marketing instrument can be severely reduced, for both firms and consumers, if the standard assumption …
Persistent link: https://www.econbiz.de/10011508048