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Global service quality of business-to-consumer electronic-commerce

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Predicting mobile health adoption behaviour : a demand side perspective

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Consumer online purchase behaviour : perception versus expectation

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Exploring multichannel design : strategy and consumer behaviour

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Do you like to be an aspirational referee to promote a product : act like a celebrity in emerging market

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Consumer adoption of mobile banking services : an empirical examination of factors according to adoption stages

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Mom I want it : impact of anthropomorphism on pester power among children

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Mobile Marketing Channel : Online Consumer Behavior

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Chapter 1 Online Consumer Behavior and Marketing Channel -- 2 Mobile Marketing Channel.3 Scope of Short Messaging Service (SMS) as a Marketing Channel -- 4 Effective Mobile Channel -- 5 Design of the Mobile Channel Structure -- 6 Target Marketing and Development of the Communication Channel -- 7...

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A serial mediation model for investigating the impact of e-CRM services on customer loyalty in the Indian healthcare industry

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