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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
27
Brand image
19
Markenimage
18
Brand management
17
Markenführung
17
Customer satisfaction
12
Beziehungsmarketing
11
Relationship marketing
11
Brand
10
Kundenzufriedenheit
10
Markenartikel
10
Social Web
10
Social web
10
Internet marketing
8
Market research
8
Marktforschung
8
Online-Marketing
8
Service quality
8
Tourism marketing
8
Tourismusmarketing
8
Destination management
7
Destinationsmanagement
7
Dienstleistungsqualität
6
United Kingdom
6
Brand loyalty
5
Großbritannien
5
Holiday behaviour
5
Markentreue
5
Personality psychology
5
Persönlichkeitspsychologie
5
Urlaubsverhalten
5
Coronavirus
4
Einzelhandel
4
Hotel industry
4
Hotellerie
4
Impfung
4
Retail trade
4
USA
4
United States
4
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19
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3
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Article
27
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27
Aufsatz in Zeitschrift
27
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English
27
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Ekinci, Yuksel
23
Japutra, Arnold
9
Simkin, Lyndon
5
Molinillo, Sebastian
4
Nunan, Daniel
4
Can, Ali Selcuk
3
Bang, Nguyen
2
Casaló, Luis V.
2
Flavián Blanco, Carlos
2
Guinalíu, Miguel
2
Gursoy, Dogan
2
Siala, Haytham
2
Çifci, Sertaç
2
Calderon, Joana
1
Chen, Cheng-Hao Steve
1
Chi, Christina G.
1
Di Domenico, MariaLaura
1
Dilek-Fidler, Setenay
1
Gordon-Wilson, Sianne
1
Grazzini, Laura
1
Han, Sung Ho
1
Insley, Victoria
1
Khan, Hina
1
Koçak, Akın
1
Lee, Zoe
1
Marbach, Julia
1
Melewar, T. C.
1
Murray, Jessica C.
1
Park, Mi Kyeong
1
Ramkissoon, Haywantee
1
Raquel, Cristiana
1
Rodrigo, Padmali
1
Schierle, Philipp
1
Schmäh, Marco
1
Sit, Kokho
1
Spry, Amanda
1
Thorpe, Alistair
1
Uysal, Muzaffer
1
Viglia, Giampaolo
1
Vredenburg, Jessica
1
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Journal of business research : JBR
4
Journal of hospitality marketing & management
3
Journal of retailing and consumer services
3
Tourism management : research, policies, practice
2
European journal of marketing
1
International journal of business environment : IJBE
1
International journal of hospitality management
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
Journal of marketing management : MM
1
Journal of public policy & marketing
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
27
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1
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
2
Gamification and the online retail experience
Insley, Victoria
;
Nunan, Daniel
- In:
International journal of retail & distribution management
42
(
2014
)
5
,
pp. 340-351
Persistent link: https://www.econbiz.de/10010384617
Saved in:
3
Older consumers, digital marketing, and public policy : a review and research agenda
Nunan, Daniel
;
Di Domenico, MariaLaura
- In:
Journal of public policy & marketing
38
(
2019
)
4
,
pp. 469-483
Persistent link: https://www.econbiz.de/10012534261
Saved in:
4
Dashed expectations in service experiences : effects of robots human-likeness on customers' responses
Grazzini, Laura
;
Viglia, Giampaolo
;
Nunan, Daniel
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 957-986
Persistent link: https://www.econbiz.de/10014252225
Saved in:
5
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Saved in:
6
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
7
A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
Saved in:
8
The brand likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
9
Avoiding the dark side of positive online consumer reviews : enhancing reviews' usefulness for high risk-averse travelers
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1829-1835
Persistent link: https://www.econbiz.de/10011384129
Saved in:
10
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
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