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The effects of service supply on perceived value proposition under different levels of customer involvement
Song, Hua; Cadeaux, Jack; Yu, Kangkang - In: Industrial marketing management : the international … 54 (2016), pp. 116-128
Persistent link: https://www.econbiz.de/10011478737
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Understanding the role of consumer heterogeneity in the formation of satisfaction uncertainty
Cheng, Qiang; Chandrashekaran, Murali; Yu, Kangkang - In: Psychology & marketing 32 (2015) 1, pp. 78-93
Persistent link: https://www.econbiz.de/10011287631
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Social media, customer relationship management, and consumers' organic food purchase behavior
Chronis, Evelyn; Lu, Qiang; Miller, Rohan - In: Strategic customer relationship management in the age …, (pp. 198-215). 2015
Persistent link: https://www.econbiz.de/10011399231
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How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang; Miller, Rohan - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 87-100
Persistent link: https://www.econbiz.de/10012107044
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Cross-national variation in consumers' retail channel selection in a multichannel environment : evidence from Asia-Pacific countries
Lu, Qiang; Pattnaik, Chinmay; Xiao, Junji; Voola, Ranjit - In: Journal of business research : JBR 86 (2018), pp. 321-332
Persistent link: https://www.econbiz.de/10011855346
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Social media influencers and consumer online engagement management
Lu, Qiang; Seah, Zhen Yi - In: Social media for knowledge management applications in …, (pp. 81-91). 2018
Persistent link: https://www.econbiz.de/10011763462
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Travelers' prior knowledge and search advertising
Lu, Qiang; Yang, Yupin; Huangfu, Xiuhua (Stella) - In: Tourism analysis : an interdisciplinary tourism & … 27 (2022) 3, pp. 261-272
Persistent link: https://www.econbiz.de/10013546081
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Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang; Singh, Sonika; DeRoos, Nicolas - In: Journal of retailing 99 (2023) 3, pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
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The role of political ideology on variety-seeking behavior during crisis-induced threats : evidence from the COVID-19 pandemic
Lu, Qiang; Vassallo, Jarrod P.; Choi, Ada; Li, Jia - In: Journal of retailing 100 (2024) 2, pp. 166-185
Persistent link: https://www.econbiz.de/10015065147