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Antecedents of consumer-based electronic retail brand equity : an integrated model
Butt, Muhammad Mohsin; Yingchen, Yu; Mohd-Any, Amrul Asraf - In: Asian Academy of Management journal : AAMJ 23 (2018) 2, pp. 69-99
Persistent link: https://www.econbiz.de/10012056659
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Ethnic advertising : adolescents' attitudes towards target and non-target advertisements
Butt, Muhammad Mohsin; De Run, Ernest Cyril - In: Young consumers : insight and ideas for responsible … 11 (2010) 3, pp. 189-203
Persistent link: https://www.econbiz.de/10008667652
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Can ethnically targeted advertising work for malay adolescents? : the moderating role of the strength of ethnic identity
Butt, Muhammad Mohsin; De Run, Ernest Cyril - In: Asian Academy of Management journal : AAMJ 17 (2012) 1, pp. 13-39
Persistent link: https://www.econbiz.de/10009676039
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Measuring the e-service quality of Pakistani banks
Tahira, Riffat; Butt, Muhammad Mohsin; De Run, Ernest Cyril - In: International journal of economics and business research 4 (2012) 5, pp. 577-589
Persistent link: https://www.econbiz.de/10009688256
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Incorporating attitude towards Halal banking in an integrated service quality, satisfaction, trust and loyalty model in online Islamic banking context
Butt, Muhammad Mohsin; Aftab, Muhammad - In: The international journal of bank marketing : IJBM 31 (2013) 1, pp. 6-23
Persistent link: https://www.econbiz.de/10009722345
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Antecedents of green brand equity : an integrated approach
Pui Fong Ng; Butt, Muhammad Mohsin; Kok Wei Khong; Fon … - In: Journal of business ethics : JOBE 121 (2014) 2, pp. 203-215
Persistent link: https://www.econbiz.de/10010363440
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Consumers' behavioural intentions after experiencing deception or cognitive dissonance caused by deceptive packaging, package downsizing or slack filling
Wilkins, Stephen; Beckenuyte, Carina; Butt, Muhammad Mohsin - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 213-235
Persistent link: https://www.econbiz.de/10011453338
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Integrating behavioural and branding perspectives to maximize green brand equity : a holistic approach
Butt, Muhammad Mohsin; Mushtaq, Saadia; Afzal, Alia; … - In: Business strategy and the environment 26 (2017) 4, pp. 507-520
Persistent link: https://www.econbiz.de/10011699021
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MNCs and religious influences in global markets : drivers of consumer-based halal brand equity
Butt, Muhammad Mohsin; Rose, Susan; Wilkins, Stephen; … - In: International marketing review 34 (2017) 6, pp. 885-908
Persistent link: https://www.econbiz.de/10011799827
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Dual consumer-organisation identification in international alliances and partnerships : consumers’ supportive intentions towards local and foreign firms
Wilkins, Stephen; Butt, Muhammad Mohsin; Heffernan, Troy - In: Journal of strategic marketing 26 (2018) 7, pp. 551-567
Persistent link: https://www.econbiz.de/10011976361