Consumers decide which aerosol product to purchase depending upon its different features or attributes. The importance that consumers give to each attribute, however, differs from one consumer to another. The ability to identify the importance of different attributes of aerosols from the...

Purpose – The purpose of this paper is to verify the measurement scale of shopping values in the Malaysian context. Both hedonic as well as utilitarian shopping value measurement scales were tested for their reliability and validity. Further, a series of hypotheses was developed to test the...