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Immersive advertising through co-creation : lessons from the visitor economy : how to enhance experiential competitiveness with an "attract, convert, and delight" strategy
Leung, Xi Y.; Buhalis, Dimitrios; Viglia, Giampaolo - In: Journal of advertising research 64 (2024) 3, pp. 319-334
Persistent link: https://www.econbiz.de/10015071679
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How affective evaluation and tourist type impact event marketing outcomes : field studies in experiential marketing
Wang, Buduo; Scheinbaum, Angeline Close; Li, Siyan; … - In: Journal of advertising 52 (2023) 1, pp. 133-144
Persistent link: https://www.econbiz.de/10014233774
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Do experiential destination attributes create emotional arousal and memory? : a comparative research approach
Şahin, lker; Özlem Güzel, Fatima - In: Journal of hospitality marketing & management 29 (2020) 8, pp. 956-986
Persistent link: https://www.econbiz.de/10012384384
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Experiential brand deployment : improving tourism brand evaluations
Chen, Hsiu-Li; Mathews, Shane - In: Journal of hospitality & tourism research : JHTR ; the … 41 (2017) 5, pp. 539-559
Persistent link: https://www.econbiz.de/10011701718
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Cultivating group-oriented travel behaviour to major events : assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destina...
Carlson, Jamie; Rosenberger, Philip J.; Rahman, Mohammad M. - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1065-1089
Persistent link: https://www.econbiz.de/10011405195
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Customer experience and engagement in tourism destinations : the experiential marketing perspective
Rather, Raouf Ahmad - In: Journal of travel and tourism marketing 37 (2020) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10012289255
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(Mis)understanding the nature of tourist experiences
Knobloch, Uli; Robertson, Kirsten; Aitken, Rob - In: Tourism analysis : an interdisciplinary tourism & … 19 (2014) 5, pp. 599-608
Persistent link: https://www.econbiz.de/10010468692
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The role of the rural tourism experience economy in place attachment and behavioral intentions
Loureiro, Sandra Maria Correia - In: International journal of hospitality management 40 (2014), pp. 1-9
Persistent link: https://www.econbiz.de/10010388610
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Understanding visitors' motivations of sharing experiences related to Hungarian tourism events and festivals
Iványi, Tamás; Bíró-Szigeti, Szilvia - In: Argumenta oeconomica 47 (2021) 2, pp. 81-106
Persistent link: https://www.econbiz.de/10012807128
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Destination beliefs, event satisfaction and post-visit product receptivity in event marketing : results from a tourism experience
Mainolfi, Giada; Marino, Vittoria - In: Journal of business research : JBR 116 (2020), pp. 699-710
Persistent link: https://www.econbiz.de/10012257672