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Factors affecting advertising value on social networking sites : an empirical evidence
Kumar, Arun; Pandey, Mrinalini - In: International journal of economic research 13 (2016) 1, pp. 85-100
Persistent link: https://www.econbiz.de/10011560544
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Consumer satisfaction attribute mapping in hospitality industry through ZMET
Chatterjee, Shuvam; Pandey, Mrinalini - In: International journal of business innovation and research 20 (2019) 1, pp. 87-105
Persistent link: https://www.econbiz.de/10012144497
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Colours in advertising and affective responses : the moderating role of gender and optimum stimulation level
Balamoorthy, S.; Pandey, Mrinalini - In: International journal of applied management science 11 (2019) 3, pp. 255-276
Persistent link: https://www.econbiz.de/10012110840
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The impact of psychological pricing strategy on consumers' buying behaviour : a qualitative study
Kumar, Santosh; Pandey, Mrinalini - In: International journal of business and systems research 11 (2017) 1/2, pp. 101-117
Persistent link: https://www.econbiz.de/10011849817
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The effects of coupon proneness, price consciousness and sale proneness on consumers' buying intentions towards expiration date-based priced perishable food items : an Indian persp...
Kumar, Santosh; Pandey, Mrinalini - In: International journal of green economics 13 (2019) 3/4, pp. 235-256
Persistent link: https://www.econbiz.de/10012256922
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9-ending prices in retail advertisements : Indian consumers' price perception and proneness to buy
Kumar, Santosh; Pandey, Mrinalini - In: International journal of revenue management : IJRM 12 (2021) 1/2, pp. 1-33
Persistent link: https://www.econbiz.de/10012521680