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ECONIS (ZBW)
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The impact of brand authenticity on brand trust and SME growth : a CEO perspective
Eggers, Fabian
;
O’Dwyer, Michele
;
Kraus, Sascha
; …
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 340-348
Persistent link: https://www.econbiz.de/10009771741
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2
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
3
Service quality in social media communication of NPOs : the moderating effect of channel choice
Gartner, Johannes
;
Fink, Matthias
;
Floh, Arne
;
Eggers, …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 579-587
Persistent link: https://www.econbiz.de/10012665737
Saved in:
4
Entrepreneurial branding : measuring consumer preferences through choice-based conjoint analysis
Eggers, Fabian
;
Eggers, Felix
;
Kraus, Sascha
- In:
International entrepreneurship and management journal
12
(
2016
)
2
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011591369
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