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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...

Persistent link: https://www.econbiz.de/10013192340

The moderating role of demographic variables on customer expectations in airport retail patronage intentions of travellers

Kosiba, John Paul Basewe; Acheampong, Audrey; Adeola, Ogechi - In: Journal of retailing and consumer services 54 (2020), pp. 1-8

Persistent link: https://www.econbiz.de/10012238352

Children's attitudinal reactions to TV advertisements : the African experience

Gbadamosi, Ayantunji; Hinson, Robert; Tukamushaba, Eddy … - In: International journal of market research : JMRS ; the … 54 (2012) 4, pp. 543-566

Persistent link: https://www.econbiz.de/10009576969

Consumer attitude towards shopping malls in Sub-Saharan Africa : an exploration of the "new" retail format in Ghana

Hinson, Robert; Anning-Dorson, Thomas; Kastner, … - In: African journal of business and economic research : AJBER 7 (2012) 2/3, pp. 97-134

Persistent link: https://www.econbiz.de/10009707824

West African immigrants’ perceptions of advertising in general and impact on buying decisions

Blankson, Charles; Spears, Nancy; Hinson, Robert - In: Journal of international consumer marketing 24 (2012) 3, pp. 168-185

Persistent link: https://www.econbiz.de/10009566968

Trust and customer engagement in the banking sector in Ghana

Kosiba, John Paul Basewe; Boateng, Henry; Okoe, … - In: The service industries journal 40 (2020) 13/14, pp. 960-973

Persistent link: https://www.econbiz.de/10012292980

Customers' perceived risk and trust in using mobile money services : an empirical study of Ghana

Abdul-Hamid, Ibn Kailan; Shaikh, Aijaz A.; Boateng, Henry; … - In: International journal of e-business research : an … 15 (2019) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10011996820

The relationship between CSR and CBBE in sub-Saharan Africa : the moderating role of customer perceived value

Kodua, Prince; Blankson, Charles; Panda, Swati; Nguyen, Thuy - In: Journal of African business 23 (2022) 4, pp. 1088-1108

Persistent link: https://www.econbiz.de/10013417108

Satellite fans engagement with social networking sites influence on sport team brand equity : a UGT perspective

Ahiabor, Daniel Kofi; Kosiba, John Paul Basewe; Gli, … - In: Digital business 3 (2023) 2, pp. 1-11

Guided by the uses and gratification theory (UGT), this research aims to investigate the influence of gratification (i.e., personal, social, and tension release gratification) sought from social networking sites (SNS) on customer engagement behaviour of satellite fans. Additionally, this...

Persistent link: https://www.econbiz.de/10014476457

The impact of halal tourism on Muslim diaspora intention to recommend : an application of the theory of planned behaviour

Mohammed, Iddrisu; Mahmoud, Mahmoud Abdulai; Preko, … - In: Journal of hospitality and tourism insights 6 (2023) 5, pp. 1688-1708

Persistent link: https://www.econbiz.de/10014445428