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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
20
China
11
Brand management
8
Markenführung
8
Advertising
6
Advertising effects
6
Cultural identity
6
International marketing
6
Internationales Marketing
6
Kulturelle Identität
6
Werbewirkung
6
Brand image
5
Markenimage
5
Werbung
5
Ausländische Tochtergesellschaft
3
Brand
3
Brand attitudes
3
Canada
3
Culture
3
Foreign subsidiary
3
Globalisierung
3
Globalization
3
Internet marketing
3
Markenartikel
3
Multinationales Unternehmen
3
North America
3
Online-Marketing
3
Social Web
3
Social web
3
Transnational corporation
3
Acculturation
2
Anticipating regret
2
Auslandsinvestition
2
Bicultural consumers
2
Chinese cultural values
2
Chinese immigrants
2
Competitive advertising context
2
Concept of the gift-giving process
2
Culturally verbal congruency
2
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22
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19
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19
research-article
2
Aufsatz im Buch
1
Book section
1
Reprint
1
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English
22
Author
All
Teng, Lefa
20
Foti, Lianne
5
Laroche, Michel
5
Chen, Jie
3
Liu, Tianjiao
2
Xie, Chenxin
2
Yu, Ying
2
Zhao, Guangzhi
2
Zhu, Huihuang
2
Zhu, Xiajing
2
Aung, May
1
Chamberlain, Sarah
1
Charlebois, Sylvain
1
Chebat, Jean‐Charles
1
Chen, Yifei
1
Dou, Xinhua
1
Juhasz, Mark
1
Lever, Michael W.
1
Li, Feng
1
Li, Weiwei
1
Liao, Yonghai
1
Liu, Lu
1
Liu, ShiXiong
1
Lu, Taihong
1
Michon, Richard
1
Poon, Patrick
1
Shen, Lulu
1
Sun, Chuluo
1
Wang, Fan
1
Wang, Jie
1
Wang, Xinran
1
Wang, Xinyan
1
Wu, Xiaochuang
1
Wu, Yuanyuan
1
Ye, Nan
1
Yu, Xueer
1
Yuan, Yige
1
Zhang, Hui
1
Zhang, Jason Q.
1
Zhang, Mengmeng
1
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Journal of business research : JBR
12
Cross-cultural and critical perspectives on brands
1
International journal of advertising : the review of marketing communications
1
Journal of Consumer Marketing
1
Journal of Services Marketing
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of promotion management : JPM
1
Psychology & marketing
1
The journal of consumer marketing
1
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ECONIS (ZBW)
20
Other ZBW resources
2
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1
Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation
Zhu, Xiajing
;
Teng, Lefa
;
Foti, Lianne
;
Yuan, Yige
- In:
Journal of business research : JBR
103
(
2019
),
pp. 301-309
Persistent link: https://www.econbiz.de/10012104243
Saved in:
2
Partner or servant? : the influence of robot role positioning on consumers' brand evaluations
Teng, Lefa
;
Sun, Chuluo
;
Chen, Yifei
;
Lever, Michael W.
; …
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556466
Saved in:
3
The effects of uppercase vs. lowercase letters on consumers' perceptions and brand attitudes
Teng, Lefa
;
Xie, Chenxin
;
Liu, Tianjiao
;
Wang, Fan
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 164-175
Persistent link: https://www.econbiz.de/10012663287
Saved in:
4
Foreign versus local consumer culture positioning when entering foreign markets : synergies of anthropomorphic ads, ethnocentrism, and culture positioning on brand evaluations
Teng, Lefa
;
Zhang, Mengmeng
;
Foti, Lianne
;
Wang, Xinran
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 336-352
Persistent link: https://www.econbiz.de/10013531992
Saved in:
5
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
Saved in:
6
The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
Chen, Jie
;
Teng, Lefa
;
Yu, Ying
;
Yu, Xueer
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 467-475
Persistent link: https://www.econbiz.de/10011435934
Saved in:
7
Anticipating regret and consumers' preferences for counterfeit luxury products
Chen, Jie
;
Teng, Lefa
;
Liu, ShiXiong
;
Zhu, Huihuang
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 507-515
Persistent link: https://www.econbiz.de/10010495370
Saved in:
8
Moderating role of consumer self-concept on the effectiveness of two nostalgia appeals
Zhao, Guangzhi
;
Li, Weiwei
;
Teng, Lefa
;
Lu, Taihong
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010343560
Saved in:
9
Understanding digital advertising and branding : an introduction to the International Journal of Advertising special issue on new developments in advertising in China
Zou, Shaoming
;
Teng, Lefa
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1181-1182
Persistent link: https://www.econbiz.de/10012395649
Saved in:
10
The evolving gift-giving practices of bicultural consumers
Aung, May
;
Zhang, Xiying
;
Teng, Lefa
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10011616240
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