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Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation
Zhu, Xiajing; Teng, Lefa; Foti, Lianne; Yuan, Yige - In: Journal of business research : JBR 103 (2019), pp. 301-309
Persistent link: https://www.econbiz.de/10012104243
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Partner or servant? : the influence of robot role positioning on consumers' brand evaluations
Teng, Lefa; Sun, Chuluo; Chen, Yifei; Lever, Michael W.; … - In: Journal of business research : JBR 180 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014556466
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The effects of uppercase vs. lowercase letters on consumers' perceptions and brand attitudes
Teng, Lefa; Xie, Chenxin; Liu, Tianjiao; Wang, Fan; … - In: Journal of business research : JBR 136 (2021), pp. 164-175
Persistent link: https://www.econbiz.de/10012663287
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Foreign versus local consumer culture positioning when entering foreign markets : synergies of anthropomorphic ads, ethnocentrism, and culture positioning on brand evaluations
Teng, Lefa; Zhang, Mengmeng; Foti, Lianne; Wang, Xinran; … - In: Journal of advertising research 62 (2022) 4, pp. 336-352
Persistent link: https://www.econbiz.de/10013531992
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Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa; Ye, Nan; Yu, Ying; Wu, Xiaochuang - In: Journal of business research : JBR 67 (2014) 3, pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
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The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
Chen, Jie; Teng, Lefa; Yu, Ying; Yu, Xueer - In: Journal of business research : JBR 69 (2016) 2, pp. 467-475
Persistent link: https://www.econbiz.de/10011435934
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Anticipating regret and consumers' preferences for counterfeit luxury products
Chen, Jie; Teng, Lefa; Liu, ShiXiong; Zhu, Huihuang - In: Journal of business research : JBR 68 (2015) 3, pp. 507-515
Persistent link: https://www.econbiz.de/10010495370
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Moderating role of consumer self-concept on the effectiveness of two nostalgia appeals
Zhao, Guangzhi; Li, Weiwei; Teng, Lefa; Lu, Taihong - In: Journal of promotion management : JPM 20 (2014) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10010343560
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Understanding digital advertising and branding : an introduction to the International Journal of Advertising special issue on new developments in advertising in China
Zou, Shaoming; Teng, Lefa - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1181-1182
Persistent link: https://www.econbiz.de/10012395649
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The evolving gift-giving practices of bicultural consumers
Aung, May; Zhang, Xiying; Teng, Lefa - In: The journal of consumer marketing 34 (2017) 1, pp. 43-52
Persistent link: https://www.econbiz.de/10011616240